Digital Media Engagement Officer at Aga Khan Foundation 179 views1 applications


Are you committed to driving organizational objectives using technology? Do you have the innovation, drive, creativity and experience required to provide support for local resource mobilization using digital assets? The Aga Khan Foundation (East Africa) is seeking a dynamic and qualified digital media officer to support the Yetu Initiative. Yetu is a project that seeks to build the ecosystem for local philanthropy in Kenya.

The digital media officer will conduct online marketing of the Yetu platform and provide support to the project partners in campaign planning and execution using a digital lens. The suitable candidate will also strengthen the capacity of benefiting organizations on methods and tools for media engagement while tracking performance.

Main Duties and Responsibilities

  • Lead, develop and implement digital media fundraising campaigns designed to engage citizens to donate to various causes.
  • Developing digital marketing strategies for Civil Society Organizations including defining the opportunity, and developing the requirements to implement the strategy.
  • Develop campaign creative concepts and create quality content for owned, earned, and paid for channels.
  • Help to formulate and implement a robust campaign testing and refinement strategy.
  • Developing audience segmentation and targeting strategies, using cluster analysis, predictive modelling and leading edge analytical techniques.
  • Support the production of daily, weekly and monthly online engagement reports.
  • Consistently monitor and evaluate the effectiveness of online marketing activities and campaigns, drawing actionable next steps from the analysis using predefined key performance indicators. This includes setting up donation forms and monitoring conversion rates.
  • Responsible for analysing performance of all digital channels including websites, email, social media, and affiliate channels, with recommendations for improvements.
  • Proposing, contributing to, and verifying testing and targeting/personalization strategies that help our partners reach their campaign fundraising and awareness goals.
  • Build the capacity of civil society organizations (CSOs) on digital fundraising
  • Ensure fundraising efforts are fully integrated into broader communications strategy and initiatives

Required Qualifications, Experience and Competencies

  • Three years demonstrated experience in digital content development, planning, and execution (including but not limited to, web publishing, social media, content marketing, email, and SEO).
  • Experience driving successful online fundraising campaigns and crowdfunds.
  • Experience of running social media advertising campaigns.
  • Hands-on strong work experience with CRM and CMS tools, Google Analytics, Web trends, Site Catalyst, and similar tools.
  • Ability to manage membership/contacts databases and experience in data analysis and audience segmentation.
  • Knowledge of photo and video editing software. Experience in graphic design, illustration, creative visuals, or related field will be an added advantage.
  • An understanding of web development and design and previous experience commissioning and overseeing development projects.
  • Excellent communications and copywriting skills for both web and email.

How to apply:

Interested applicants should submit a cover letter, CV and names and contact information of three professional referees by 31st March 2017 with “Digital Media Engagement Officer (YETU)” in the subject line addressed to the Regional Human Resources Director, Aga Khan Foundation (East Africa) by e-mail to [email protected]. Only shortlisted candidates will be contacted.

More Information

  • Job City Nairobi
  • This job has expired!
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The Aga Khan Foundation (AKF) is a private, not-for-profit international development agency, which was founded in 1967 by Prince Shah Al Hussaini, Aga Khan IV. AKF seeks to provide long-term solutions to problems of poverty, hunger, illiteracy and ill health in the poorest parts of South and Central Asia, Eastern and Western Africa, and the Middle East.

In these regions, the needs of rural communities in mountainous, coastal and other resource-poor areas are given particular attention. The Foundation's activities often reinforce the work of other sister agencies within the Aga Khan Development Network (AKDN). While these agencies are guided by different mandates pertaining to their respective fields of expertise (the environment, culture, microfinance, health, education, architecture, rural development), their activities are often coordinated with one another in order to "multiply" the overall effect that the Network has in any given place or community. AKF also collaborates with local, national and international partners in order to bring about sustainable improvements of life in the 19 countries in which it works.

The Foundation's head office is located in Geneva, Switzerland

The Aga Khan Foundation (AKF), alongside its sister AKDN agencies, has implemented innovative, community-driven solutions to development challenges for more than 45 years. It focusses on a small number of specific development problems by forming intellectual and financial partnerships with organisations sharing its objectives.  With a small staff, a host of cooperating agencies and thousands of volunteers, the Foundation reaches out to vulnerable populations, irrespective of their race, religion, ethnicity or gender.

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0 USD Nairobi CF 3201 Abc road Full Time , 40 hours per week Aga Khan Foundation

Are you committed to driving organizational objectives using technology? Do you have the innovation, drive, creativity and experience required to provide support for local resource mobilization using digital assets? The Aga Khan Foundation (East Africa) is seeking a dynamic and qualified digital media officer to support the Yetu Initiative. Yetu is a project that seeks to build the ecosystem for local philanthropy in Kenya.

The digital media officer will conduct online marketing of the Yetu platform and provide support to the project partners in campaign planning and execution using a digital lens. The suitable candidate will also strengthen the capacity of benefiting organizations on methods and tools for media engagement while tracking performance.

Main Duties and Responsibilities

  • Lead, develop and implement digital media fundraising campaigns designed to engage citizens to donate to various causes.
  • Developing digital marketing strategies for Civil Society Organizations including defining the opportunity, and developing the requirements to implement the strategy.
  • Develop campaign creative concepts and create quality content for owned, earned, and paid for channels.
  • Help to formulate and implement a robust campaign testing and refinement strategy.
  • Developing audience segmentation and targeting strategies, using cluster analysis, predictive modelling and leading edge analytical techniques.
  • Support the production of daily, weekly and monthly online engagement reports.
  • Consistently monitor and evaluate the effectiveness of online marketing activities and campaigns, drawing actionable next steps from the analysis using predefined key performance indicators. This includes setting up donation forms and monitoring conversion rates.
  • Responsible for analysing performance of all digital channels including websites, email, social media, and affiliate channels, with recommendations for improvements.
  • Proposing, contributing to, and verifying testing and targeting/personalization strategies that help our partners reach their campaign fundraising and awareness goals.
  • Build the capacity of civil society organizations (CSOs) on digital fundraising
  • Ensure fundraising efforts are fully integrated into broader communications strategy and initiatives

Required Qualifications, Experience and Competencies

  • Three years demonstrated experience in digital content development, planning, and execution (including but not limited to, web publishing, social media, content marketing, email, and SEO).
  • Experience driving successful online fundraising campaigns and crowdfunds.
  • Experience of running social media advertising campaigns.
  • Hands-on strong work experience with CRM and CMS tools, Google Analytics, Web trends, Site Catalyst, and similar tools.
  • Ability to manage membership/contacts databases and experience in data analysis and audience segmentation.
  • Knowledge of photo and video editing software. Experience in graphic design, illustration, creative visuals, or related field will be an added advantage.
  • An understanding of web development and design and previous experience commissioning and overseeing development projects.
  • Excellent communications and copywriting skills for both web and email.

How to apply:

Interested applicants should submit a cover letter, CV and names and contact information of three professional referees by 31st March 2017 with “Digital Media Engagement Officer (YETU)” in the subject line addressed to the Regional Human Resources Director, Aga Khan Foundation (East Africa) by e-mail to [email protected]. Only shortlisted candidates will be contacted.

2017-03-31

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