About Girl Effect
Girl Effect is a global organization committed to creating a ‘new normal’ with and for girls. We consider a ‘new normal’ as a world in which girls are able to stay in school, get access to health services, get married only and if they choose; where they are supported by, rather than dependent on, their families and communities.
Girl Effect operates in more than 60 countries around the world tackling negative social norms preventing girls from reaching their full potential through innovative research, interactive technology and integrated culture brands, harnessing the power of social and mass media. Further information on our global organisation can be found at www.girleffect.org
In Ethiopia, we have been active since 2011, and have created a branded multi-media platform called Yegna. The brand is designed to providing educational and entertaining content – through fictional, editorial and musical media and club formats – focused on tackling the barriers affecting adolescent girls in Ethiopia. Our content creation process is heavily evidence driven. To deliver this work, we combine expertise from the media, development, gender and research sectors in Ethiopia and internationally.
Context of the role
The Senior Manager will be responsible to lead on influencing design and decision-making for Yegna by providing leadership and technical insights on what works to deliver change for girls through the Yegna brand. This includes overseeing different on ground projects, manage government relationships, provide expertise on how best to reach and impact Yegna’s target audiences and key influencers around girls (boys, their families and communities). The Senior Manager will also work with the Brand and Research teams as a cross-cutting advisory resource, providing inputs, quality assurance and leading on key pieces of work related to brand design, content creation (from an audience and change perspective) impact research strategy to ensure relevance, sensitivity and appropriateness to research setting and product development for target audiences. The Senior Manager will also be responsible for working across teams in overseeing research ethics and safeguarding policies are adhered to. This position will also lead in conceptualizing and developing new products to promote awareness and engagement of Yegna target audiences and key influencers.
Duration of contract : 6 Months
Job Requirements
Key Responsibilities
program management
- Develop project plans including the work plan, recruitment plan, procurement plan, and phased budgets for different projects
- Ensure effective and efficient utilization of project budget under responsibility for intended purpose
- Prepare donor reports, including review and verification of financial reports and confirmation of accuracy and consistency between narrative and financial reports
- Oversee the follow-up and monitor programme to ensure proper and efficient implementation
- Monitor outcomes and compile challenges and ensure proper documentation of best practices and lessons learned in the program implementation
- Participate in the program proposal process including new program/project development, possible revision and amendment as necessary
- Support the project manager and coordinate the preparation and compilation of annual plans and budgets, as well as quarterly and annual reports for the different projects
- lead on partner relationships with project donors and government counterparts.
- Conduct monitoring visits to project targets when necessary
Provide expertise around what works for girls, youth and their influencers:
- Lead robust, thoughtful analysis of the situation of girls, gender equality and how change happens for girls in Ethiopia (including directly leading on research or working in collaboration with the Research team)
- Keep up to date with global debates, international trends and developments on issues related to adolescent girls and gender norm change both from international development and brand/media perspective to ensure the Yegna brand is informed by global lessons learned and international evidence relevant to the development of a culture brand.
- Drive the implementation of Yegna’s gender technical approach to social norm change for girls, including training for staff, relevant partners and agencies working on Yegna.
- Provide technical expertise to the research teams on effective and ethical girl-centered and gender-sensitive approaches for research design and delivery that adhere to safeguarding policies.
Ensure audience insights inform the design of the Yegna brand, products and partnerships
- Lead product conceptualization and contextualization to align with the Yegna portfolio and dissemination strategies to strengthen the outreach, awareness and engagement of brand consumers.
- Working with the research team, design creative ways to ensure that audience insights captured both from research and experience are translated to easily digestible learning for the brand team and can be effectively translated into practical actions to improve brand performance and product development
- Work with the brand team during the creation, execution and measurement of brand and product strategies and content to provide technical quality assurance, from the audience perspectives and with a focus on Yegna’s objectives to create positive change for girls.
- lead on different clubs works to ensure girls’ and youth’s deeper engagement with the brand content and values.
- Work with the partnership team to ensure the selection of partnership opportunities are informed by a deep and objective understanding of Yegna’s audiences and are effectively targeted to the audience reach/impact objectives intended by the partnership.
Organizational learning and support
- Provide oversight and technical support to ensuring safeguarding policies and their implementation are adhered to.
- Provide technical expertise to integrate gender equality into organizational structures, processes, and policies.
- Inform Girl Effect’s global strategy on girls and gender, by regularly sharing learning from the Yegna experience to the Global and Country Teams in Girl Effect – and vice versa, share learning from other teams to the Yegna brand.
- Represent Yegna’s work in external fora, promoting learning from the brand and drawing on external learning to feed into improving Yegna.
How to Apply
Girl Effect is an equal opportunities employer and encourages application from all.
All interested and eligible candidates can apply by sending thier Cariculum Vitae (CV) ONLY through:
More Information
- Job City Addis Ababa