Brand Strategist 90 views0 applications


About One Acre Fund

Founded in 2006, One Acre Fund supplies smallholder farmers with the agricultural services they need to make their farms vastly more productive. We provide quality farm supplies on credit, delivered within walking distance of farmers homes, and agricultural trainings to improve harvests. We measure our success by our ability to make farmers more prosperous: On average, farmers harvest 50 percent more food after working with One Acre Fund.

We are growing quickly. We currently serve more than 800,000 farm families in Eastern and Southern Africa, with more than 7,500 full-time staff, and we aim to serve 1 million farm families by 2020.

Job Description

The Brand Strategist will lead One Acre Funds efforts to build our brand and maintain the positive reputation that allows us to achieve our goals for farmers. This is not a traditional marketing role, focused on selling a product. This is a unique opportunity to position a fast-growing organization in six diverse markets across Africa. Youll define what makes us unique and communicate it to the world.

Its an ideal role for someone who loves drawing insights from data and using them to direct world-class creative. Youll work closely with our in-house teams (digital, media, creative, and culture) to develop audience insights, craft key messages, and design integrated marketing campaigns. Youll advise senior leaders and deliver data showing that our brand reputation supports our core business objectives.

Responsibilities include:

Employer Branding

Youll inspire a generation of talented professionals to build a career in agriculture, which is at the heart of national development. As we scale, were hiring hundreds of critical roles each year, with a particular focus on African professionals at all levels and senior leaders who will shape our next phase of growth.

  • Advise senior leaders and the recruitment team on shaping our employee value proposition
  • Lead market research projects to generate and apply insights on potential applicants
  • Design data-driven campaigns to build awareness, capture leads, and convert job applications
  • Work with culture and internal communications team to activate employees as brand advocates

Corporate Reputation

Youll ensure brand consistency across a multinational organization. As we grow, we get more complex: were expanding our services for farmers, piloting new business, and entering new regions. Youll shape a clear external narrative around what we do, and champion its consistent use across the organization.

  • Develop strategies to establish One Acre Fund as a thought leader on topics of national interest
  • Create data-backed briefs for the creative and media teams on content marketing campaigns
  • Advise field teams on positioning new products for farmers or launching business sub-brands
  • Manage global digital channels (website, social, emails) and advise on country-specific channels

Digital Distribution and Analytics

Youll design sophisticated distribution and measurement strategies that put us at the forefront of digital in East Africa. Our audiences are increasingly online, but digital access and preferences vary by country. Working with a direct report and vendors, youll design digital outreach strategies for each market.

  • Develop strategies for digital distribution in each market across paid, owned, and earned media
  • Define goals for digital campaigns and provide hands-on guidance to direct report for analysis
  • Propose budget and scope for partnerships with vendors (ads, search, website) and digital tools
  • Report regularly on key brand performance indicators and marketing ROI to senior leadership

Management

Youre a strong manager and team player. Youll report to the Global Communications Director, manage one direct report executing digital marketing, and lead productive collaboration with colleagues handling media, writing, design, photo/video, culture and internal communications.

  • Manage one direct report who executes digital marketing and coordinates external vendors
  • Mentor staff on partner teams (recruitment, fundraising, field operations) on marketing
  • Contribute to the Communications teams development, culture and performance

Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. Youll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. Youll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

We are seeking an exceptional communicator with at least 7 years of brand management or marketing experience. The ideal candidate will enjoy both big-picture strategy and hands-on execution with a cross-functional team. Candidates who fit the following criteria are strongly encouraged to apply:

  • Minimum 7 years of brand management or marketing experience
  • Substantial experience shaping a brand and quantifying the results to executive leaders
  • Demonstrated ability to use data insights to shape strategy, creative briefs, and content
  • Exceptional communication skills and ability to define persuasive core messages
  • Familiarity with website, search, email, digital ads, and social media best practices
  • Strong detail orientation and an ability to manage complex projects with creative teams
  • Management experience is preferred, but not required
  • Prior experience leading brand or marketing efforts for a cause-driven organization preferred

Preferred Start Date

Flexible

Compensation

Commensurate with experience

Benefits

Health insurance, housing, and comprehensive benefits

Location

Nairobi, Kenya

Sponsor International Candidates

No; must have existing rights to work in Kenya. East Africans are strongly encouraged to apply.

One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @oneacrefund.org address. Please report any suspicious communication here ([email protected]), but do not send applications or application materials to this email address.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

PI115868976

More Information

  • Job City Kigali
  • This job has expired!
Share this job


One Acre Fund is a nonprofit organization that supplies smallholder farmers in East Africa with asset-based financing and agriculture training services to reduce hunger and poverty. Headquartered in Bungoma, Kenya, the organization works with farmers in rural villages throughout Kenya, Rwanda, Burundi, Tanzania, Uganda, and Malawi.

Using a market-based approach, One Acre Fund facilitates activities and transactions at various levels of the farming value chain, including seed sourcing and market support. In 2015, farmers who worked with One Acre Fund realized a 300% return on their investment and significantly increased farm income on every planted acre.

One Acre Fund offers smallholder farmers an asset-based loan that includes: 1) distribution of seeds and fertilizer; 2) financing for farm inputs; 3) training on agriculture techniques; and 4) market facilitation to maximize profits. Each service bundle is around US$80 in value and includes crop insurance to mitigate the risks of drought and disease.

To receive the One Acre Fund loan and training, farmers must join a village group that is supported by a local One Acre Fund field officer. Field officers meet regularly with the farmer groups to coordinate delivery of farm inputs, administer trainings and to collect repayments. One Acre Fund offers a flexible repayment system: farmers may pay back their loans in any increment at any time during the growing season. Beyond their core program model, One Acre Fund also offers smallholder farmers opportunities to purchase additional products and services on credit. These include solar lights and reusable sanitary pads.

Connect with us
0 USD Kigali CF 3201 Abc road Full Time , 40 hours per week One Acre Fund

About One Acre Fund

Founded in 2006, One Acre Fund supplies smallholder farmers with the agricultural services they need to make their farms vastly more productive. We provide quality farm supplies on credit, delivered within walking distance of farmers homes, and agricultural trainings to improve harvests. We measure our success by our ability to make farmers more prosperous: On average, farmers harvest 50 percent more food after working with One Acre Fund.

We are growing quickly. We currently serve more than 800,000 farm families in Eastern and Southern Africa, with more than 7,500 full-time staff, and we aim to serve 1 million farm families by 2020.

Job Description

The Brand Strategist will lead One Acre Funds efforts to build our brand and maintain the positive reputation that allows us to achieve our goals for farmers. This is not a traditional marketing role, focused on selling a product. This is a unique opportunity to position a fast-growing organization in six diverse markets across Africa. Youll define what makes us unique and communicate it to the world.

Its an ideal role for someone who loves drawing insights from data and using them to direct world-class creative. Youll work closely with our in-house teams (digital, media, creative, and culture) to develop audience insights, craft key messages, and design integrated marketing campaigns. Youll advise senior leaders and deliver data showing that our brand reputation supports our core business objectives.

Responsibilities include:

Employer Branding

Youll inspire a generation of talented professionals to build a career in agriculture, which is at the heart of national development. As we scale, were hiring hundreds of critical roles each year, with a particular focus on African professionals at all levels and senior leaders who will shape our next phase of growth.

  • Advise senior leaders and the recruitment team on shaping our employee value proposition
  • Lead market research projects to generate and apply insights on potential applicants
  • Design data-driven campaigns to build awareness, capture leads, and convert job applications
  • Work with culture and internal communications team to activate employees as brand advocates

Corporate Reputation

Youll ensure brand consistency across a multinational organization. As we grow, we get more complex: were expanding our services for farmers, piloting new business, and entering new regions. Youll shape a clear external narrative around what we do, and champion its consistent use across the organization.

  • Develop strategies to establish One Acre Fund as a thought leader on topics of national interest
  • Create data-backed briefs for the creative and media teams on content marketing campaigns
  • Advise field teams on positioning new products for farmers or launching business sub-brands
  • Manage global digital channels (website, social, emails) and advise on country-specific channels

Digital Distribution and Analytics

Youll design sophisticated distribution and measurement strategies that put us at the forefront of digital in East Africa. Our audiences are increasingly online, but digital access and preferences vary by country. Working with a direct report and vendors, youll design digital outreach strategies for each market.

  • Develop strategies for digital distribution in each market across paid, owned, and earned media
  • Define goals for digital campaigns and provide hands-on guidance to direct report for analysis
  • Propose budget and scope for partnerships with vendors (ads, search, website) and digital tools
  • Report regularly on key brand performance indicators and marketing ROI to senior leadership

Management

Youre a strong manager and team player. Youll report to the Global Communications Director, manage one direct report executing digital marketing, and lead productive collaboration with colleagues handling media, writing, design, photo/video, culture and internal communications.

  • Manage one direct report who executes digital marketing and coordinates external vendors
  • Mentor staff on partner teams (recruitment, fundraising, field operations) on marketing
  • Contribute to the Communications teams development, culture and performance

Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. Youll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. Youll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

We are seeking an exceptional communicator with at least 7 years of brand management or marketing experience. The ideal candidate will enjoy both big-picture strategy and hands-on execution with a cross-functional team. Candidates who fit the following criteria are strongly encouraged to apply:

  • Minimum 7 years of brand management or marketing experience
  • Substantial experience shaping a brand and quantifying the results to executive leaders
  • Demonstrated ability to use data insights to shape strategy, creative briefs, and content
  • Exceptional communication skills and ability to define persuasive core messages
  • Familiarity with website, search, email, digital ads, and social media best practices
  • Strong detail orientation and an ability to manage complex projects with creative teams
  • Management experience is preferred, but not required
  • Prior experience leading brand or marketing efforts for a cause-driven organization preferred

Preferred Start Date

Flexible

Compensation

Commensurate with experience

Benefits

Health insurance, housing, and comprehensive benefits

Location

Nairobi, Kenya

Sponsor International Candidates

No; must have existing rights to work in Kenya. East Africans are strongly encouraged to apply.

One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @oneacrefund.org address. Please report any suspicious communication here ([email protected]), but do not send applications or application materials to this email address.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

PI115868976

2019-12-28

NGO Jobs in Africa | NGO Jobs

Ngojobsinafrica.com is Africa’s largest Job site that focuses only on Non-Government Organization job Opportunities across Africa. We publish latest jobs and career information for Africans who intends to build a career in the NGO Sector. We ensure that we provide you with all Non-governmental Jobs in Africa on a consistent basis. We aggregate all NGO Jobs in Africa and ensure authenticity of all jobs available on our site. We are your one stop site for all NGO Jobs in Africa. Stay with us for authenticity & consistency.

Stay up to date

Subscribe for email updates

March 2024
MTWTFSS
« Jan  
 123
45678910
11121314151617
18192021222324
25262728293031
RSS Feed by country: