Digital Marketing Senior Associate 404 views0 applications


Founded in 2006, One Acre Fund is one of the largest social enterprises in sub-Saharan Africa. In 2020, we will serve more than 1 million farm families in Eastern and Southern Africa, with more than 7,500 full-time staff.

We supply smallholder farmers with the agricultural services they need to make their farms more productive. We provide quality farm supplies on credit, delivered within walking distance of farmers’ homes, and agricultural trainings to improve harvests. We measure our success by our ability to make farmers more prosperous: On average, farmers harvest 50 percent more food after working with One Acre Fund.

Job Description

The Digital Marketing Associate will lead our digital marketing strategy globally, and fill our marketing funnel with engaged audiences. You will directly lead our marketing efforts focused on potential job candidates, and advise teams on digital marketing to farmers and donors.

You’ll play a hands-on role in developing campaigns to build our employer brand and attract job candidates. You’ll work with our in-house media relations team and creative unit, which includes graphic designers, photographers, a videographer and writer.

You will report directly to the Global Director of Communications and help improve our employer brand as we continue to grow and serve more farm families.

Responsibilities

  • Lead a full-funnel marketing strategy. Design a comprehensive digital marketing strategy to attract and engage potential job candidates at all stages of our funnel.
  • Develop creative briefs. Working with the Creative Director, develop regular creative briefs including audience insights, messaging, channel mix and expected results.
  • Analyze data and apply insights. Use campaign data and results to improve strategy, advise the Recruitment team, and make recommendations to senior leaders.
  • Project manage campaigns. Manage project scopes, develop detailed work-plans, and coordinate contributors to ensure campaigns are on time and on budget.
  • Advise on best practices. Draw on marketing best practices to recommend new approaches to content, channels, audience segmentation, and brand measurement.
  • Manage staff. Manage one direct report who executes content publishing and digital advertising, and coordinates vendors (web developer and SEO).

Qualifications

You are a data-minded digital marketer who can do long-term brand planning and can also get hands-on with A/B testing and copywriting as needed. You will have experience working across the major digital marketing channels and linking your work directly to results for the business.

Candidates who fit the following criteria are encouraged to apply:

  • 5+ years experience in a digital marketing role, leading full-funnel strategies across paid, owned, and earned media
  • Experience reading marketing data and pulling insights that inform strategy, creative marketing briefs, and reports to executive leaders
  • Advanced experience with social media advertising, Google Adwords, and Google Analytics
  • Outstanding ability to manage complex projects with creative teams and external partners
  • Knowledge of the East African market is preferred, particularly Kenya
  • Management experience is preferred
  • Language: English fluency required; Swahili or French is a plus
  • Location: Can work full-time in Nairobi or Kigali

Preferred Start Date

Flexible

Compensation

Commensurate with experience

Benefits

Health insurance, housing, and comprehensive benefits

Location

Nairobi, Kenya or Kigali, Rwanda

Sponsor International Candidates 

Yes. East Africans are encouraged to apply.

One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @oneacrefund.org address. Please report any suspicious communication here ([email protected]), but do not send applications or application materials to this email address.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

More Information

  • Job City Kenya, Rwanda
  • This job has expired!
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One Acre Fund is a nonprofit organization that supplies smallholder farmers in East Africa with asset-based financing and agriculture training services to reduce hunger and poverty. Headquartered in Bungoma, Kenya, the organization works with farmers in rural villages throughout Kenya, Rwanda, Burundi, Tanzania, Uganda, and Malawi.

Using a market-based approach, One Acre Fund facilitates activities and transactions at various levels of the farming value chain, including seed sourcing and market support. In 2015, farmers who worked with One Acre Fund realized a 300% return on their investment and significantly increased farm income on every planted acre.

One Acre Fund offers smallholder farmers an asset-based loan that includes: 1) distribution of seeds and fertilizer; 2) financing for farm inputs; 3) training on agriculture techniques; and 4) market facilitation to maximize profits. Each service bundle is around US$80 in value and includes crop insurance to mitigate the risks of drought and disease.

To receive the One Acre Fund loan and training, farmers must join a village group that is supported by a local One Acre Fund field officer. Field officers meet regularly with the farmer groups to coordinate delivery of farm inputs, administer trainings and to collect repayments. One Acre Fund offers a flexible repayment system: farmers may pay back their loans in any increment at any time during the growing season. Beyond their core program model, One Acre Fund also offers smallholder farmers opportunities to purchase additional products and services on credit. These include solar lights and reusable sanitary pads.

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0 USD Kenya, Rwanda CF 3201 Abc road Full Time , 40 hours per week One Acre Fund

Founded in 2006, One Acre Fund is one of the largest social enterprises in sub-Saharan Africa. In 2020, we will serve more than 1 million farm families in Eastern and Southern Africa, with more than 7,500 full-time staff.

We supply smallholder farmers with the agricultural services they need to make their farms more productive. We provide quality farm supplies on credit, delivered within walking distance of farmers’ homes, and agricultural trainings to improve harvests. We measure our success by our ability to make farmers more prosperous: On average, farmers harvest 50 percent more food after working with One Acre Fund.

Job Description

The Digital Marketing Associate will lead our digital marketing strategy globally, and fill our marketing funnel with engaged audiences. You will directly lead our marketing efforts focused on potential job candidates, and advise teams on digital marketing to farmers and donors.

You’ll play a hands-on role in developing campaigns to build our employer brand and attract job candidates. You’ll work with our in-house media relations team and creative unit, which includes graphic designers, photographers, a videographer and writer.

You will report directly to the Global Director of Communications and help improve our employer brand as we continue to grow and serve more farm families.

Responsibilities

  • Lead a full-funnel marketing strategy. Design a comprehensive digital marketing strategy to attract and engage potential job candidates at all stages of our funnel.
  • Develop creative briefs. Working with the Creative Director, develop regular creative briefs including audience insights, messaging, channel mix and expected results.
  • Analyze data and apply insights. Use campaign data and results to improve strategy, advise the Recruitment team, and make recommendations to senior leaders.
  • Project manage campaigns. Manage project scopes, develop detailed work-plans, and coordinate contributors to ensure campaigns are on time and on budget.
  • Advise on best practices. Draw on marketing best practices to recommend new approaches to content, channels, audience segmentation, and brand measurement.
  • Manage staff. Manage one direct report who executes content publishing and digital advertising, and coordinates vendors (web developer and SEO).

Qualifications

You are a data-minded digital marketer who can do long-term brand planning and can also get hands-on with A/B testing and copywriting as needed. You will have experience working across the major digital marketing channels and linking your work directly to results for the business.

Candidates who fit the following criteria are encouraged to apply:

  • 5+ years experience in a digital marketing role, leading full-funnel strategies across paid, owned, and earned media
  • Experience reading marketing data and pulling insights that inform strategy, creative marketing briefs, and reports to executive leaders
  • Advanced experience with social media advertising, Google Adwords, and Google Analytics
  • Outstanding ability to manage complex projects with creative teams and external partners
  • Knowledge of the East African market is preferred, particularly Kenya
  • Management experience is preferred
  • Language: English fluency required; Swahili or French is a plus
  • Location: Can work full-time in Nairobi or Kigali

Preferred Start Date

Flexible

Compensation

Commensurate with experience

Benefits

Health insurance, housing, and comprehensive benefits

Location

Nairobi, Kenya or Kigali, Rwanda

Sponsor International Candidates 

Yes. East Africans are encouraged to apply.

One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @oneacrefund.org address. Please report any suspicious communication here ([email protected]), but do not send applications or application materials to this email address.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

2020-04-05

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