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Well Told Story (Kenya) - Project Rubicon is a social impact project aimed at empowering rural women and youth through access to low-cost internet. The DFID and Unilever funded project is a collaboration between DFID, Unilever, Well Told Story, Microsoft and Mawingu Networks. The project will assist Mawingu to redesign and reposition its offer to engage more youth and young women, and with Well Told Story it will research, develop and design new types of relevant, life-enhancing online content that best advance positive outcomes for rural African audiences.