Greenlight Planet is a US-based global leader dedicated to delivering safe, affordable solar energy products to more than 2 billion people who live off the electric grid around the world.
Our Sun King solar- powered lights and phone chargers are used in more than 5 million homes in South Asia, East Africa and West Africa today. Our mission is to replace the dirty and dangerous kerosene lanterns used by under-electrified consumers across the globe
Our products have earned huge recognition, including a ranking as “the best solar lamp” by the Economist Magazine and ‘best-in-category’ prizes from the World Bank’s Lighting Global program.
The Company has also won numerous awards including the recent 2016 Ashden International Award – the world’s most prestigious green award for excellence in sustainable energy. The award acknowledges the major strides Greenlight Planet has made to increase energy access through micro-financing in disadvantaged communities.
Today, with over 250 full-time Greenlighters in 8 countries, we are amazed at how each new team member contributes unique and innovative solutions to this global challenge, from new product designs, to better training strategies, to more efficient logistical systems. We listen closely to each other to improve our products, our service, and ultimately, the lives of our consumers.
Position: Associate Brand Manager, East Africa
Job Location: Nairobi, Kenya
Reporting to: Marketing Lead, Africa
Key responsibilities for the role include:
- Brand Communication
- Develop and execute fully integrated brand communications campaigns to support the overall brand strategy.
- Promote the brand and enhancing its visibility in the market.
- Activation
- Drive brand activation, events and sponsorships in key markets across East Africa.
- Leverage on multiple marketing strategies – ATL, BTL & TTL to support our B2B Partner Networks
- Channel Marketing
- Develop marketing campaigns to deliver on business objectives for channel partners.
- Work collaboratively with diversified teams of partners to create & manage integrated marketing strategies i.e. Retail, MFI and Institutional Partners
- Consumer Understanding
- Generate strong consumer insights that will drive communication
- Agency and Supplier management
- Manage the media; activation agencies; and suppliers to deliver on the brand’s plans
- Create innovative local media solutions to derive cost efficiencies
The ideal Brand Manager:
- Has a Masters degree or Post Graduate qualification from a Premier institution
- Has 2-3 years of Marketing experience in a consumer-facing role, preferably across different countries in East Africa
- Is mission-driven, entrepreneurial and passionate about making a significant difference in the world
- Lives and works in Kenya
- Has experience managing advertising, media & BTL agencies
- Has practical experience in brand management and activation campaigns.
- Has successfully used different marketing channels to build a brand.
- Has the desire & drive to help take a break-out start-up to the next level
- Is fluent in English
- Enjoys the challenge of working independently and creatively with a fast-growing global enterprise
- Likes getting hands on and figuring out how to grow a high-potential business
- Has strong project management skills
We are looking for someone who is driven, passionate and excited about the opportunity to bring honest, affordable, energy to homes in Africa. If this sounds like you, we would love to hear from you.
Greenlight Planet offers a competitive salary, a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise.
More Information
- Job City Nairobi

