We’re Population Services International (PSI), the world’s leading non-profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing.
There are over 9,000 “PSI’ers” around the world. It’s a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds – from the medical industry to the music business – all with unique skills we bring to the job.
Join us!
PSI/Ethiopia is one of our innovative network members working with the private and public sector in reproductive health, diarrhea prevention, childhood nutrition and sanitation. We are a team of more than 130 people passionate about marketing and dedicated to serving Sara, our client and beneficiary: we focus on the insights gathered through the continuous dialogue with her and on the market failures preventing her from getting what she and her family need. Using market and behavioral data PSI/Ethiopia identify the most appropriate solutions to make the markets work for Sara.
Your contribution
You will lead PSI/Ethiopia’s efforts to identify the right opportunities to improve health markets, oversee the full portfolio of brands and marketing efforts, as well as lead new business development activities. The Marketing & New Business Director must have a proven track record delivering new business opportunities and securing funding for innovative products or projects as well as designing and managing strategies including product launches, franchise business units, and supporting sales operations.
- Oversee a department including – marketing, external communication and new business development activities across the full portfolio of PSI/Ethiopia’s program’s – including water treatment, HIV, Non-communicable diseases, Family Planning, & Sanitation.
- Through market analysis identify opportunities for new products or programs and design the right partnerships – with a focus on social enterprise and private sector development activities.
- Market research – Connect to the market, and bringing PSI’s customers to life. Using nimble, targeted strategies you will illuminate the needs and decision making processes of our customers to deliver a narrative that helps design PSI’s programs to make the greatest health impact.
- Lead Corporate Communications strategy design and implementation and management of PSI/Ethiopia’s overall brand
- Lead a team to develop product marketing strategies from start to finish including – market landscape analysis, consumer insights gathering, and creative campaign design.
- Use knowledge and skills of commercial marketing approaches, and examples of successful and scalable marketing interventions, to identify new business opportunities and influence a range of in country partners including Ministry of Health, staff from implementing organizations and local policy and funding stakeholders.
What are we looking for?
The basics
- Bachelor’s degree in relevant field
- You have at least five (5) years of experience in marketing, private sector development or health communications especially within the Ethiopian context
- Proven track-record delivering new business opportunities and securing funding for innovative products or projects
- You have experience in small and medium enterprise development and/or social marketing or franchising approaches in developing countries
- You can demonstrate excellent written, verbal, and interpersonal communication skills. You can work well as part of a team and effectively develop and manage a network of collaborating partners.
- You are fluent in English, have extensive experience living and working abroad.
What would get us excited?
Emerging Market Experience. You have worked in emerging markets and understand the challenges that come with it
Gender. You seek to transform gender roles and know that with gender equity markets can be developed better, stronger and more sustainably
Collaborative manager. You are able to inspire a shared vision for your colleagues. You have successfully helped your staff learn, grow, and thrive in their work.
A connector. You have experience working with a variety of donors and designing new projects. You are able to spot market trends and keep the PSI global headquarters informed about needs and opportunities in Ethiopia
A Strategist and an innovator. You are creative, innovative and a strategic thinker. You have a strong interest in private-sector approaches to development and a proven ability to produce results.
Due to limited funds the allowance package is limited.
STATUS
- Exempt
- Level 7
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.
More Information
- Job City Addis Ababa
