Consultant – Website Optimization and Content Migration 21 views0 applications

Terms of Reference (TOR)

Consultant – Website Optimization and Content Migration
Organization: BOMA
Duration: 3 weeks
Location: Remote / Nairobi Office (as needed)
Reporting to: Communications Manager
Dotted line: Chief Technology & Performance Officer and IT Service Delivery Manager

1. Background

BOMA.ngo invites qualified consultants to undertake a short-term assignment to review and optimize its current website. While the website is functional and stable, targeted improvements are required to strengthen content management flexibility, user experience, and back-end efficiency.

The assignment will focus on improving editability for internal teams, enhancing usability, refining selected sections such as the Our Leadership page, and ensuring the proper migration and organization of existing report assets.

2. Objective of the Assignment

To enhance the usability, performance, and content management efficiency of the BOMA website while preserving its current structure and integrity.

3. Scope of Work

The consultant shall undertake the following tasks:

A. Website Audit and Content Structure Review

• Conduct a comprehensive front-end and back-end audit of the website in close collaboration with the Communications focal and designated IT teams.
• Identify areas where content is:
  • Hard-coded
  • Embedded as images (non-editable text)
  • Not CMS-editable
  • Affected by broken links, typos, or missing content
• Recommend and implement improvements to ensure all content is:
  • Fully editable via CMS
  • Structured using proper HTML semantic elements

B. Content Refactoring and CMS Optimization

• Convert all text embedded in images into HTML/CMS-managed text
• Standardize formatting using:
  • CMS content blocks
  • Reusable components
• Ensure consistency in typography aligned with BOMA’s brand guidelines, as well as spacing and layout across all pages.
• Optimize backend for non-technical staff usability (WYSIWYG editing where possible)
• Fix broken links and update pages with missing or test content

C. Our Leadership Page Redesign

• Redesign and rebuild the Our Leadership page to:
  • Improve visual hierarchy and readability
  • Establish a consistent format and layout across all leadership profiles, aligned with BOMA’s brand guidelines
  • Eliminate text embedded in images and ensure all content is fully CMS-editable
  • Ensure easy, intuitive updates of profiles by BOMA staff without requiring technical support
  • Support structured data (names, titles, bios, images) for consistency and scalability
• Approach:
  • Work closely with the Communications Manager to agree on the final layout, format, and content structure prior to implementation
  • Implement a modular design approach to allow for easy updates and future additions without disrupting the page structure

D. Document Migration and Content Organization

• Migrate all reports and publications from the old website to the current platform
• Ensure:
  • Proper file naming conventions
  • Logical categorization (e.g., Annual Reports, Impact Reports, Case Studies)
  • Functional download links
• Optimize documents for web delivery (file size and format)

E. Website Performance Optimization

• Optimize back-end performance
  • Conduct a performance audit using tools such as:
    • Google Page Speed Insights
    • Lighthouse
  • Identify bottlenecks affecting load time, including:
    • Image size and compression
    • Unoptimized scripts/CSS
    • Server response times
  • Implement improvements such as:
    • Image optimization (WebP, compression)
    • Lazy loading
    • Minification of CSS/JS
    • Caching improvements
• Optimize SEO

F. User Experience (UX) and Accessibility Review

• Assess site navigation and usability from an end-user perspective
• Recommend improvements to:
  • Navigation flow
  • Page readability
  • Mobile responsiveness
• Ensure basic accessibility compliance (e.g., alt text, contrast, readability)

G. Documentation and Handover

• Develop a simple CMS user guide for BOMA staff
• Provide documentation on:
  • How to edit pages
  • Upload and manage reports
  • Update leadership profiles
  • Update navigation menu labels and manage global menus without breaking structure
  • Update impact statistics and key figures without replacing image files
• Conduct a brief handover session/training

H. Technical and Structural Code Quality

• Audit and resolve structural markup issues that inflate page weight or create DOM inconsistencies — for example, redundant rendering of global elements such as the navigation and footer, or orphaned code artifacts left over from page builder usage
• Identify and correct metadata and URL configuration errors that affect discoverability and social sharing — for example, incorrect page slugs, missing or misconfigured Open Graph images, and any SEO-relevant meta tag issues
• Ensure sitewide consistency in UI elements, labels, and dynamic content — for example, standardising navigation menu labels across all instances, replacing static values with dynamically generated ones (such as the copyright year), and ensuring image-based UI elements are replaced with scalable, code-based equivalents where appropriate
• Apply CSS depth — gradients, shadows, and transitions — and serve retina-ready WebP images so the site feels sharp and premium rather than flat

4. Deliverables

The consultant shall deliver the following:

1. Website Audit Report (findings + recommendations)
2. Updated website with:
   • Fully editable content
   • Optimized leadership page
   • Migrated and organized reports
3. Performance Optimization Report (before vs after improvements)
4. CMS User Guide for internal staff
5. Final handover and walkthrough session

• Technical Fixes Report documenting all structural code issues identified and resolved during the audit
• Accessibility Compliance Summary confirming that identified WCAG 2.1 issues have been reviewed and addressed

5. Duration and Timeline

• Total assignment duration: 3 weeks
• Indicative timeline:
  • Week 1: Audit and planning — covering front-end, back-end, performance, and structural code review, with sign-off on key design decisions (e.g., Leadership page layout) before implementation begins
  • Week 2: Implementation — content refactoring, CMS improvements, document migration, and resolution of structural and technical issues identified in Week 1
  • Week 3: Optimization, testing (including accessibility and cross-device checks), documentation, and handover

6. Reporting and Coordination

• The consultant shall report directly to the Communications Manager.
• The consultant shall provide weekly progress updates.
• The consultant shall coordinate with the Chief Technology & Performance Officer and the IT Service Delivery Manager on technical matters.

7. Required Qualifications and Experience

Proven experience in:

• Website development and CMS management (e.g., WordPress, Drupal, Webflow, or similar)
• Front-end development (HTML, CSS, JavaScript)
• UX/UI optimization

Experience with:

• Website performance optimization tools
• Content migration and structuring

Demonstrated experience in:

• Developing or optimizing websites for NGOs, reputable institutions, or well-established companies, supported by a portfolio of relevant work

Strong understanding of:

• SEO basics and web accessibility standards

Ability to:

• Translate technical changes into simple workflows for non-technical users
• Hands-on experience with WordPress page builders (e.g., Divi or Elementor), including an understanding of global templates, modules, and common implementation issues
• Working knowledge of web accessibility standards (WCAG 2.1) and metadata best practices, including Open Graph and social sharing configurations
• Strong attention to front-end detail, including the use of scalable, code-based UI elements and consistent site-wide conventions

8. Payment Terms

Payment terms shall be agreed based on approved deliverables and milestones.

9. Application Requirements

Interested consultants shall submit the following:

• A technical proposal outlining the proposed approach
• A portfolio of similar assignments
• A financial proposal
• Confirmation of availability for the 3-week assignment

How to apply

Submission:
All applications shall be submitted to [email protected] by close of business (COB) on 20th May 2026, with the subject line: “Website Optimization Consultant – TOR Application.”