Location: Kenya, Nairobi Country Office (with expected travel to the head office in Haywards Heath, UK, three times a year)
Contract: Permanent
Salary: Local terms and conditions apply
About the role
The Digital Fundraising Acquisition Lead at Sightsavers is responsible for leading efforts to scale online supporter acquisition. This includes leading global paid social strategy, leveraging data insights to optimize performance and reach, and will also focus on the continuous improvement of digital journeys for our DRTV (digital response TV advertising) programme, ensuring data-informed optimisation. Working in close partnership with global teams, external agencies, and key stakeholders is essential to achieving ambitious growth targets for our supporter base.
Responsibilities
- Lead the strategic planning of digital acquisition strategies, aligned with overall goals.
- Develop and execute the global paid social media strategy to acquire new supporters and maximise ROI, working closely with colleagues and media agencies.
- Optimise digital supporter journeys for the DRTV programme, ensuring seamless integration and high conversion rates.
- Collaborate with the Insight and Optimisation team to improve digital touchpoints, championing a data-led approach.
- Oversee the execution of digital campaigns, including creative briefs, media plans, and budget optimisation.
- Support other digital campaigns and contribute to broader fundraising strategies.
- Collaborate with creative teams to develop compelling digital assets, particularly videos.
- Set and manage targets and budgets, reforecasting based on performance.
- Analyse and report on performance, leveraging data-driven insights for optimisation.
- Communicate key insights to stakeholders and present results at cross-agency meetings.
- Ensure campaigns are strategic, accurate, and aligned with supporter behaviour insights.
- Apply the latest trends and best practices to identify opportunities for innovation.
- Challenge current practices to identify opportunities for improvement.
Sightsavers is an international organisation with fundraising offices in various countries. Part of this role will be collaborating with colleagues in Ireland, Norway and Italy.
While not a requirement of the role, there is an opportunity to support on content gathering trips in our programme countries.
This is a specialised and involved role, and the above is not an exhaustive list of duties.
Skills and Experience
- Proven experience at a senior level in digital fundraising or marketing, ideally with experience leading paid social strategy and / or experience of working on digital journeys for Direct Response TV campaigns.
- Excellent understanding of individual giving and how to grow digital income.
- Deep understanding of digital marketing channels and platforms, particularly paid media.
- Strong analytical skills and ability to interpret complex data to inform decision-making.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Strong communication and influencing skills, with the ability to lead and inspire others.
- A passion for data-driven marketing and a commitment to continuous improvement.
- Experience working with media agencies and creative teams to develop and execute effective campaigns is desirable.
- Desire to challenge norms and look for ways to improve established approaches to drive stronger results.
- A champion of a supporter-centric approach and commitment to continuous improvement.
- Highly numerate with the ability to analyse and synthesise complex performance data.
- A positive approach and solutions focused, with a collaborative and proactive attitude.
- A commitment to equal opportunities for all.
We value diverse experience and backgrounds, and a degree is not required for this role, however you will need to demonstrate relevant experience.
Next Steps
To apply for this exciting new opportunity, please complete an application using the link provided.
As an equal opportunity employer, we actively encourage applications from all sections of the community. Sightsavers is a Disability Confident Leader and qualified people living with a disability are particularly encouraged to apply.
