Marketing and Communication Manager 105 views3 applications

Summary of the role:

The Marketing and Communication Manager will design, manage and implement the Tree of Life communications & marketing strategies, and will support the fund-raising strategy with the objective of increasing the visibility and promoting the work of the organization in the country, as well as increasing awareness of our mandate and programmes among partners, the media and the general public.

The candidate will be also responsible for operationalizing the RISE project’s communication and advocacy plan, in compliance with all donor’s guidelines.

He/she will act as the main focal point for communication, advocacy and visibility while in charge of the management, dissemination and development of communication tools, information supports and external and internal visibility operations of the organization.

Role and Responsibilities:

• Provide leadership in the development and execution of a marketing and communications strategy for the Tree of life Kenya.
• Oversee marketing campaigns to grow brand awareness and develop strategic communication resources that drive engagement and local support.
• Measure and report on the effectiveness of marketing communication efforts and facilitates the use of data insights to continuously improve marketing strategies
• Manage media and public relations to facilitate coverage of organizational activities for increased visibility
• Manage external and internal communication channels, including digital advertising and social media, creating consistent content and ensuring engagement on relevant platforms
• Create compelling storytelling content across a variety of channels and provide oversight in the development of high-quality visual and written materials for marketing, fundraising campaigns, events, and awareness initiatives.
• Support the drafting and the dissemination of position papers for advocacy and share them out with key stakeholders
• Monitor the progress of the advocacy efforts through follow-ups.
• Support the preparation of communications and marketing budgets.
• Support the development and the implementation of Fund-Raising campaigns in Kenya, in line with the organization’s priorities, increasing local resource mobilization efforts.
• Develop and implement campaigns, events, workshops, webinars, and other initiatives within the Tree of Life programs, ensuring alignment with the communications and fund raising priorities of the organization.
• Review, consolidate and implement the communication, visibility and advocacy component of the RISE project, in synergy with the communication office of Tree of Life Headquarters.
• Ensure an increase in exposure and followers on social media; monitor and report content performance, engagement, and community growth to guide future targeting and planning.
• Collect visibility and information materials, strengthening and ensuring proper visibility of the organization and the RISE project in Kenya, through various activities and channels.
• Structure and monitor editorial and communication processes and procedures: follow-up of monitoring communication tools, field-to-head office in Nairobi, templates to collect information from the field staff, etc.
• Maintain a communications and marketing assets library, including photos, videos, case studies, and social media graphics and visibility materials of Tree of Life operations.
• Support program teams for project and donors’ visibility, ensuring compliance with all donors’ visibility guidelines.
• Contribute to the development and review of programs-related documents, such as Fact sheets, Capability statements, Presentations-Ppt, Concept Notes, manuals, guidelines SOPs etc.
• Enhance stakeholders’ understanding on Tree of Life operations through dissemination of relevant communication and media related information at national, regional, and international level, monitoring news outlets to explore opportunities to introduce the work and mandate of Tree of Life.
• Influence key stakeholders, corporates, media, policy makers, NGOs, and governments about Tree of Life programmes and views, through identified media outlets, website.
• Network with industry experts and potential clients to drive brand awareness
• Track ROI for marketing campaigns
• Any other duty as required by the supervisor in line with the post and relevant to the achievement of the Tree of Life objectives.

Requirements

Knowledge, Skills and Abilities Required

• Bachelor degree in Communication, Sales and Marketing, international relations, international development or related discipline from a reputable international or Kenya institution.

A Master degree in Fund raising (or equivalent) is an added advantage.

• Ability to leverage proper marketing across key social media and communication platforms.
• Strong writer and analytical reader, especially for deliverables to be developed for external stakeholders (e.g. donors & partners).
• Communication, presentation, networking, and advocacy skills.
• Ability to write, edit, and distribute content, including publications, press releases and any other marketing material that communicates the organization’s activities, products and services.
• Ability to work independently, suggest practical solutions and follow-up effectively on the management decisions.
• Good planning skills, pro-activity, creativity, and ability to meet the established deadlines.
• Ability to build key relationships with internal and external stakeholders, contractors and consultants.
• Computer skills (Microsoft office word, excel, etc.).
• Excellent written and verbal communication skills with the ability to summarize complex information in clear, non-specialist language.
• Confident in managing multiple projects in a fast-paced environment.
• Background knowledge on development issues and /or areas related to Child Protection and Education will be a strong asset.
• Motivated by our aspiration of creating a world where everyone is an educator, and where Children are the key actors of human and social development, being a faithful reflection of the past, present and future of the growth process.

Other Skills Required

• Integrity and strong ethics are required in order to be successful in this position.
• Ability to work independently and as part of a team.
• Demonstrated capacity and willingness to learn – open to learning new ways of doing things.
• Firm belief in teamwork, gender equality, participatory approach and sustainable development.
• Planning and management skills.

Experience

• Minimum 3 years’ experience in media & communications work and advocacy, marketing or fund-raising sector, resource mobilization, external relations, carrying out similar tasks.
• Experience with design & implementation of Advocacy and Communications strategies and understanding of trends in the development sector.
• Proven track record of managing media platforms, producing media content, using digital marketing methods, with a view to building and maintaining online engagement.
• Proven experience in planning and organizing events and activities.
• Photo & Video production and editing skills and experience; good knowledge of visual design and layout development for information materials.
• Experience of working with diverse teams, as well as ability to work with partners using effective interpersonal and communication skills.

Confidentiality

Employees must sign a child Safeguarding Policy and a confidentiality agreement, and may not share organizational materials without the express written permission from a supervisor.

Respect – the Tree of Life aims to always show respect and appreciation for team members, Partners and all.

Working hours

Working hours will be discussed and agreed upon.

Contract

Type of contract and work schedule can be discussed and agreed upon depending on the profile, the experience and the arrangement with the successful candidate (employment, consultancy, part time, etc).