Request for proposals-Digital Marketing Agency 251 views0 applications


About MSF

Médecins Sans Frontières (MSF), also known as Doctors without Borders, is an international humanitarian non-governmental organization (NGO) that provides medical assistance to populations in distress, to people affected by epidemics, to victims of natural or man-made disasters and to victims of armed conflict. We do so irrespective of race, religion, creed or political convictions.

MSF observes neutrality and impartiality in the name of universal medical ethics and the right to humanitarian assistance. Members undertake to respect their professional code of ethics and maintain complete independence from all political, economic or religious powers.

The MSF movement is built around six operational directorates supported by 23 sections and 18 branch offices worldwide, which assist the operational projects through representation, communication, recruitment and fundraising.

MSF Eastern Africa (MSF EA) is the regional institutional office for MSF in East Africa, based in Nairobi. The office focuses on representation and networking, including with humanitarian organisations and authorities, recruiting and supporting staff from the region, communications and fundraising, as well as on other dossiers of importance to MSF such as Diversity, Equity and Inclusion (DEI), training, medical operational support and environmental health.

The project:

Overview

MSF Eastern Africa seeks a digital agency to help strategize, create and execute digital marketing solutions.

Project Duration

The support envisioned includes a mix of one-off projects and ad-hoc requests to be covered in 6 months.

Scope of work

Need

Task

General

Audit MSF EA digital health

Website

  • Search engine optimization strategy
  • On-page optimization
  • Link building
  • Local SEO

Digital Marketing Services

Digital Advertising: With the in-house team support development of a digital advertising strategy, creative, and media plans to deliver on identified key performance indicators

Support development and implementation of digital campaigns (including creative content creation)

Brand Development

Brand Templating: create a set of standardized design templates that represent our brand’s visual identity and can be used across different digital platforms.

The proposal

Your Proposal must consist of the following in 3 separate documents:

  • Company profile; including ownership information and the total number of full-time employees
  • Technical Proposal
  • Financial Proposal

Technical Proposal

MSF EA will use the technical proposal to determine whether you have the capacity to provide the required services to MSF EA. Please provide the necessary information in a single, separate document.

  • Demonstrated experience in advertising and media campaigns
  • Proposed methodology, approach and timeline including responsiveness for providing services in an emergency situation
  • The capacity of the company/organization (e.g. personnel assigned, number of years operational, etc.)
  • Demonstrated experience working with international development organizations
  • Anticipated resources to be assigned to the project (total number, role, experience)
  • 3 case studies with references of past projects/clients
  • Anticipated resources to be assigned to the project (total number, role, experience)
  • Individual(s) to be assigned this project, and their qualifications

Financial Proposal

  • A global quote for the full project, plus detailed breakdown quotes for each component of the project
  • Companies will present their quotes in KES or EUR. Quotes should specify if they include VAT.
  • The proposal should include costs for
  • Single-hour or daily rate
  • Monthly fixed-rate support

Proposal Format

The proposals will be submitted via e-mail with all relevant documents attached in PDF format by 8th June 2023 to:

Sophie Madden

Director of Communications & Fundraising

[email protected]

Magutsa Mifungo

Director of Finance and Facilities

[email protected]

Wambui Gicheru

Digital Manager

[email protected]

More Information

  • Job City Nairobi
  • This job has expired!
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Médecins Sans Frontières (MSF) was founded in 1971 in France by a group of doctors and journalists in the wake of war and famine in Biafra. Their aim was to establish an independent organisation that focuses on delivering emergency medicine aid quickly, effectively and impartially.

Doctors Without Borders

Three hundred volunteers made up the organisation when it was founded: doctors, nurses and other staff, including the 13 founding doctors and journalists.

MSF was created in the belief that all people should have access to healthcare regardless of gender, race, religion, creed or political affiliation, and that people’s medical needs outweigh respect for national boundaries. MSF’s principles of action are described in our charter, which established a framework for our activities.

MSF's first missions

MSF’s first mission was to the Nicaraguan capital, Managua, in 1972, after an earthquake destroyed most of the city and killed between 10,000 and 30,000 people.

In 1974, MSF set up a relief mission to help the people of Honduras after Hurricane Fifi caused major flooding and killed thousands of people.

In 1975, MSF established its first large-scale medical programme during a refugee crisis, providing medical care for the waves of Cambodians seeking sanctuary from Pol Pot’s oppressive rule.

In these first missions, the weaknesses of MSF as a new humanitarian organisation became readily apparent: preparation was lacking, doctors were left unsupported and supply chains were tangled.

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0 USD Nairobi CF 3201 Abc road Consultancy , 40 hours per week Médecins Sans Frontières

About MSF

Médecins Sans Frontières (MSF), also known as Doctors without Borders, is an international humanitarian non-governmental organization (NGO) that provides medical assistance to populations in distress, to people affected by epidemics, to victims of natural or man-made disasters and to victims of armed conflict. We do so irrespective of race, religion, creed or political convictions.

MSF observes neutrality and impartiality in the name of universal medical ethics and the right to humanitarian assistance. Members undertake to respect their professional code of ethics and maintain complete independence from all political, economic or religious powers.

The MSF movement is built around six operational directorates supported by 23 sections and 18 branch offices worldwide, which assist the operational projects through representation, communication, recruitment and fundraising.

MSF Eastern Africa (MSF EA) is the regional institutional office for MSF in East Africa, based in Nairobi. The office focuses on representation and networking, including with humanitarian organisations and authorities, recruiting and supporting staff from the region, communications and fundraising, as well as on other dossiers of importance to MSF such as Diversity, Equity and Inclusion (DEI), training, medical operational support and environmental health.

The project:

Overview

MSF Eastern Africa seeks a digital agency to help strategize, create and execute digital marketing solutions.

Project Duration

The support envisioned includes a mix of one-off projects and ad-hoc requests to be covered in 6 months.

Scope of work

Need

Task

General

Audit MSF EA digital health

Website

  • Search engine optimization strategy
  • On-page optimization
  • Link building
  • Local SEO

Digital Marketing Services

Digital Advertising: With the in-house team support development of a digital advertising strategy, creative, and media plans to deliver on identified key performance indicators

Support development and implementation of digital campaigns (including creative content creation)

Brand Development

Brand Templating: create a set of standardized design templates that represent our brand's visual identity and can be used across different digital platforms.

The proposal

Your Proposal must consist of the following in 3 separate documents:

  • Company profile; including ownership information and the total number of full-time employees
  • Technical Proposal
  • Financial Proposal

Technical Proposal

MSF EA will use the technical proposal to determine whether you have the capacity to provide the required services to MSF EA. Please provide the necessary information in a single, separate document.

  • Demonstrated experience in advertising and media campaigns
  • Proposed methodology, approach and timeline including responsiveness for providing services in an emergency situation
  • The capacity of the company/organization (e.g. personnel assigned, number of years operational, etc.)
  • Demonstrated experience working with international development organizations
  • Anticipated resources to be assigned to the project (total number, role, experience)
  • 3 case studies with references of past projects/clients
  • Anticipated resources to be assigned to the project (total number, role, experience)
  • Individual(s) to be assigned this project, and their qualifications

Financial Proposal

  • A global quote for the full project, plus detailed breakdown quotes for each component of the project
  • Companies will present their quotes in KES or EUR. Quotes should specify if they include VAT.
  • The proposal should include costs for
  • Single-hour or daily rate
  • Monthly fixed-rate support

Proposal Format

The proposals will be submitted via e-mail with all relevant documents attached in PDF format by 8th June 2023 to:

Sophie Madden

Director of Communications & Fundraising

[email protected]

Magutsa Mifungo

Director of Finance and Facilities

[email protected]

Wambui Gicheru

Digital Manager

[email protected]

2023-06-09

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