Terms of Reference (TOR) Consultancy Services for Graphic Design Support for ACAT Project, 2026–2027 26 views1 applications

Consultancy Kenya Advocacy/Communications Print


Terms of Reference (TOR)

Consultancy Services for Graphic Design Support for ACAT Project, 2026–2027

1. About AATF

The African Agricultural Technology Foundation (AATF) is a not-for-profit organization whose mission is to facilitate sustainable access of agricultural technologies to smallholder farmers in Sub-Saharan Africa. AATF is driven by the vision of a prosperous and food secure Africa, where the livelihoods of smallholder farmers are transformed through innovative agricultural technologies that deliver results. These efforts, combined with optimal agricultural practices and product value addition, will contribute to agricultural transformation in Africa leading to food security and poverty reduction in Sub-Saharan Africa (SSA).

2. About the African Conference on Agricultural Technologies (ACAT)

The African Conference on Agricultural Technologies (ACAT) is Africa’s leading convening platform for structured dialogue and consensus building on agricultural technology innovation, investment, access and market creation. It convenes governments, investors, innovators, policymakers, farmers, youth, women and change makers to unlock partnerships, mobilize investment, accelerate commercialization, and shape policies that enable adoption at scale of transformative agricultural technologies across the continent.

The forum is held every two years with the inaugural event held in October 2023 in Nairobi, Kenya. The objectives of the forum is to: (a) provide a continent-wide platform for technology developers to showcase their products and innovations applicable in the agricultural sector to potential users and policy makers; (b) promote networking, collaboration, and knowledge sharing among all stakeholders in the Agricultural space (Private sector, Farmers, NGOs, Regulators and Policy Makers) on agricultural technologies and innovations; (c) raise visibility on issues of concern around innovative technology access and delivery among top leadership on the continent including policy makers for their information and to guide decision making.

In 2027, the forum will feature an exciting array of sessions including high level plenaries, engaging thematic panel sessions and segmented discussions on innovation and technology transfer.

The Conference is expected to attract live demonstrations of scalable technologies including awards to mark the continent’s best agricultural innovators. ACAT is an initiative of AATF.

3. About the Assignment.

AATF is looking for a creative and forward- thinking consultant to assist AATF to design the ACAT 2027 website. The selected consultant will demonstrate a great understanding of website design principles and demonstrate their ability to create modern and appealing websites that are easy to navigate while upholding the design standards as well as the ACAT branding guidelines.

4. Scope of work

In consultation with the ACAT team, the service provider will be responsible for creating mock design, of ACAT’s website platforms, ensuring alignment with organizational branding, usability standards, and performance objectives which will guide the developer(s) in building the website.

  1. Website Design & User Experience (UX/UI)
  • Conceptualize and design visually compelling, user-centric website interface(s) (Frontend) aligned with ACAT branding guidelines.
  • Develop and present design concepts including:
    • User flows
    • Site maps
    • Wireframes
    • High-fidelity mockups (PSDs or equivalent)
  • Ensure designs are responsive and optimized for mobile, tablet, and desktop devices.
  • Incorporate accessibility and usability best practices.

5. Deliverables:

  1. Approved wireframes and design mockups
  2. Final UI design assets ready for development
  3. Additional Design Support:

In addition to the primary web design scope, the Designer will provide supplementary design support for project-related materials. This will include the development of social media graphics, presentation decks, event branding assets, infographics, marketing collateral, and any other visual communication materials as may be required during the engagement period. All outputs will be aligned with the established project visual identity and brand guidelines to ensure consistency across both digital and print platforms. The Designer will also ensure that all deliverables are of high quality, suitable for both print and digital use where applicable, and will incorporate feedback and revisions within agreed timelines over the one-month assignment.

6. Timeline

The contract will be for a one-year period, with payment made on a per-deliverable basis upon completion and approval of agreed outputs.

7. Qualification of the Consultant

  1. The lead consultant should possess a minimum bachelor’s degree in graphic design, or a related field.
  2. Minimum of 5–7 years’ proven experience in website design,
  3. Demonstrated experience managing end-to-end website projects (design → development → deployment → maintenance).
  4. Experience working with NGOs, development organizations, or public sector institutions is highly desirable.
  5. Strong portfolio showcasing responsive, user-centered, and high-performing websites completed in the last 3 years.
  6. Knowledge of UI/UX design tools (e.g., Adobe XD, Figma, Sketch).
  7. High degree of independence, flexibility, and ability to meet strict deadlines.

8. Evaluation and awards of the consultancy

AATF will evaluate the proposals and award the assignment based on technical and financial feasibility. AATF reserves the right to accept or reject any proposal received without giving reasons and is not bound to accept the lowest or the highest bidder.

How to apply

Application Submission

Applications should be submitted to AATF Procurement Officer at: [email protected] before or on 12th July 2026 with Email Subject: “ACAT GRAPHIC DESIGN CONSULTANCY”

Confidentiality Statement

All data and information received from AATF for the purpose of this assignment are to be treated confidential and are only to be used in connection with the execution of these Terms of Reference. All intellectual property rights arising from the execution of these Terms of Reference are assigned to AATF

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African Agricultural Technology Foundation (AATF)

In Sub-Saharan Africa, the resource-poor smallholder farmer battles against weeds, diseases and adverse weather conditions leading to poor harvests. Their counterparts in Asia, Latin America and elsewhere in the developing world enjoy improved crop yields through the aid of modern agricultural technologies. Working with the resource-poor smallholder farmer in mind, the African Agricultural Technology Foundation (AATF) is a not-for-profit foundation, managed and led by Africans to foster public-private partnerships for the access and delivery of appropriate technologies for improved agricultural productivity. AATF was incorporated in the United Kingdom in January 2003 and registered in Kenya, its host country, in April 2003. AATF is also registered as a charity under the laws of England and Wales. The Nairobi-based AATF's vision is prosperous farmers and a food secure Africa, enabled through AATF's catalytic role in bringing innovative technologies to smallholder farmers. The structure and operations of AATF draw upon the best practices and resources of both the public and private sectors. In line with its mission the AATF:Links the needs of resource-poor farmers with potential technological solutions Acquires technologies from technology owners through royalty-free licenses or agreements along with associated materials and knowhow for use on behalf of Africa's resource-poor farmers Establishes partnerships with existing institutions to adapt agricultural technology for use by farmers in Africa Ensures compliance with all laws associated with the use of these technologies Promotes the wide distribution of the technologies as appropriate By linking food security, poverty reduction, market development and economic growth, AATF aims to change the widespread conventional approaches employed by African producers engaged in agri-business to make these activities sustainable over time.What makes AATF unique?Apart from AATF's progressive and pragmatic approach at tackling food security and poverty reduction in Sub-Saharan Africa, AATF is unique in that:The model for AATF was developed through consultation with African, North American and European stakeholders, giving the foundation a well-rounded perspective. It provides a ‘one-stop-shop' for structuring and accessing agricultural technologies, materials and know-how. It works along the complete product value chain, from product creation, through distribution, to creation of markets for the product. The AATF serves as a catalyst for reforms and the creation of agricultural markets. The AATF, in its partnerships and sub-licensing functions, seeks to assist existing institutions to self-organise efficiently and to effectively absorb new technological concepts and adopt them for productive use.

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0 USD Kenya CF 3201 Abc road Consultancy , 40 hours per week African Agricultural Technology Foundation (AATF) Terms of Reference (TOR)Consultancy Services for Graphic Design Support for ACAT Project, 2026–20271. About AATFThe African Agricultural Technology Foundation (AATF) is a not-for-profit organization whose mission is to facilitate sustainable access of agricultural technologies to smallholder farmers in Sub-Saharan Africa. AATF is driven by the vision of a prosperous and food secure Africa, where the livelihoods of smallholder farmers are transformed through innovative agricultural technologies that deliver results. These efforts, combined with optimal agricultural practices and product value addition, will contribute to agricultural transformation in Africa leading to food security and poverty reduction in Sub-Saharan Africa (SSA).2. About the African Conference on Agricultural Technologies (ACAT)The African Conference on Agricultural Technologies (ACAT) is Africa’s leading convening platform for structured dialogue and consensus building on agricultural technology innovation, investment, access and market creation. It convenes governments, investors, innovators, policymakers, farmers, youth, women and change makers to unlock partnerships, mobilize investment, accelerate commercialization, and shape policies that enable adoption at scale of transformative agricultural technologies across the continent.The forum is held every two years with the inaugural event held in October 2023 in Nairobi, Kenya. The objectives of the forum is to: (a) provide a continent-wide platform for technology developers to showcase their products and innovations applicable in the agricultural sector to potential users and policy makers; (b) promote networking, collaboration, and knowledge sharing among all stakeholders in the Agricultural space (Private sector, Farmers, NGOs, Regulators and Policy Makers) on agricultural technologies and innovations; (c) raise visibility on issues of concern around innovative technology access and delivery among top leadership on the continent including policy makers for their information and to guide decision making.In 2027, the forum will feature an exciting array of sessions including high level plenaries, engaging thematic panel sessions and segmented discussions on innovation and technology transfer.The Conference is expected to attract live demonstrations of scalable technologies including awards to mark the continent’s best agricultural innovators. ACAT is an initiative of AATF.3. About the Assignment.AATF is looking for a creative and forward- thinking consultant to assist AATF to design the ACAT 2027 website. The selected consultant will demonstrate a great understanding of website design principles and demonstrate their ability to create modern and appealing websites that are easy to navigate while upholding the design standards as well as the ACAT branding guidelines.4. Scope of workIn consultation with the ACAT team, the service provider will be responsible for creating mock design, of ACAT’s website platforms, ensuring alignment with organizational branding, usability standards, and performance objectives which will guide the developer(s) in building the website.
  1. Website Design & User Experience (UX/UI)
  • Conceptualize and design visually compelling, user-centric website interface(s) (Frontend) aligned with ACAT branding guidelines.
  • Develop and present design concepts including:
    • User flows
    • Site maps
    • Wireframes
    • High-fidelity mockups (PSDs or equivalent)
  • Ensure designs are responsive and optimized for mobile, tablet, and desktop devices.
  • Incorporate accessibility and usability best practices.
5. Deliverables:
  1. Approved wireframes and design mockups
  2. Final UI design assets ready for development
  3. Additional Design Support:
In addition to the primary web design scope, the Designer will provide supplementary design support for project-related materials. This will include the development of social media graphics, presentation decks, event branding assets, infographics, marketing collateral, and any other visual communication materials as may be required during the engagement period. All outputs will be aligned with the established project visual identity and brand guidelines to ensure consistency across both digital and print platforms. The Designer will also ensure that all deliverables are of high quality, suitable for both print and digital use where applicable, and will incorporate feedback and revisions within agreed timelines over the one-month assignment.6. TimelineThe contract will be for a one-year period, with payment made on a per-deliverable basis upon completion and approval of agreed outputs.7. Qualification of the Consultant
  1. The lead consultant should possess a minimum bachelor’s degree in graphic design, or a related field.
  2. Minimum of 5–7 years’ proven experience in website design,
  3. Demonstrated experience managing end-to-end website projects (design → development → deployment → maintenance).
  4. Experience working with NGOs, development organizations, or public sector institutions is highly desirable.
  5. Strong portfolio showcasing responsive, user-centered, and high-performing websites completed in the last 3 years.
  6. Knowledge of UI/UX design tools (e.g., Adobe XD, Figma, Sketch).
  7. High degree of independence, flexibility, and ability to meet strict deadlines.
8. Evaluation and awards of the consultancyAATF will evaluate the proposals and award the assignment based on technical and financial feasibility. AATF reserves the right to accept or reject any proposal received without giving reasons and is not bound to accept the lowest or the highest bidder.

How to apply

Application SubmissionApplications should be submitted to AATF Procurement Officer at: [email protected] before or on 12th July 2026 with Email Subject: “ACAT GRAPHIC DESIGN CONSULTANCY”Confidentiality StatementAll data and information received from AATF for the purpose of this assignment are to be treated confidential and are only to be used in connection with the execution of these Terms of Reference. All intellectual property rights arising from the execution of these Terms of Reference are assigned to AATF
 2026-07-13

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