TERMS OF REFERENCE (TOR)- SHORT TERM SERVICE CONTRACT CRMRS IEC MATERIALS
1. About Terre des hommes
Terre des hommes-Lausanne Foundation (Tdh)is the leading Swiss-based international non- governmental organization working, since its creation in 1960, on the promotion and realization of children’s and youth’s rights.
For more than 60 years, Tdh has been working in difficult situations, in countries at war, regions devastated by natural disasters, and places where poverty and malnutrition force millions of children and their families to migrate elsewhere. It provides direct and indirect support to millions of children, their families and communities in around thirty countries every year.
In order to protect children and their future, Tdh is committed to fostering sustainable change to protect children’s rights and well-being. To make a difference, Tdh supports children in expressing their needs and interests and encourages them to participate actively in their communities to promote their empowerment, advocates for the rights of children worldwide and ensures their well-being and the effective implementation of their rights as defined in the UN Convention on the Rights of the Child and other human rights instruments, Tdh thereby focuses its efforts on protecting the lives of children in fragile contexts as well as in more stable environments.
2. Context
Tdh and Child Rights and Business
Tdh engages with the private sector to improve the lives of children, families, communities, and countries by working across the public and private sector divide to strengthen child protection and promote children’s rights in business operations and global supply chains. Tdh is committed to ensuring that companies not only avoid harming children in their supply chain but actively contribute to their rights and welfare. Tdh partners with businesses to align their operations with child rights principles. These partnerships aim to ensure that companies’ pursuit of business goals does not come at the expense of child welfare, but instead supports it through a holistic, multisectoral, innovative and sustainable approach which capitalizes and strengthens local child protection systems and is embedded in the communities where these businesses operate.
Recognizing companies as essential ecosystem actors, we are committed to empowering businesses to be positive drivers for societal well-being in the countries and communities in which their supply chainsstart. Tdh thereby supports companies in developing child protection strategies, policies, tools, building staff capacity, designing and implementing human rights due diligence systems and community development interventions on the ground to enhance the protective environment for children and promote children’s rights.
Tdh collaborates with the private sector through various public and private partnerships. While Tdh’s CRB work is primarily focused on agricultural value chains, particularly in the coffee and cocoa sectors, its experience spans over a decade in the cotton, artisan gold mining, leather, and adult entertainment sectors. Tdh addresses the root causes and drivers of child labour and broader child rights violations by designing and implementing holistic and sustainable monitoring and remediation systems. These systems integrate whole-of-supply chain and area-based approaches through collaboration with the private sector, governments, civil society, communities, families, and children and young people.
3. Objective of the Assignment
The overall objective of this assignment is to design and produce high-quality, user-friendly IEC materials that effectively communicate key messaging on children’s rights and child protection, including child labour prevention, allowable forms of child work, and safe agricultural practices, within the Ugandan context.
Specific objectives include:
- To develop clear and visually engaging materials that strengthen community understanding of child rights, child protection and child labour messaging that;
- promotes awareness on children’s rights; child protection; how to identify children affected by abuse, neglect, exploitation and violence; where and how to safely report children affected; the differences between acceptable child work and harmful child labour in line with Uganda national regulations and international standards, specific forms and practices of child labour in coffee farming, the consequences of these child labour practices to children, allowable forms and practices of child work in coffee farming, and how to shift from child labour to child work practices which respect children’s rights.
- Supports behaviour change at household, farm and community level through practical and relatable messaging.
- Enhances the capacity of Community-Based Child Rights Committees (CBCRCs), social workers, agronomists, and local actors to conduct effective sensitization and outreach activities at community, farm and household-levels.
- To ensure all materials are culturally appropriate, accessible, and adaptable to local languages and contexts.
4. Scope of Work
The service provider will be responsible for designing and producing three visually engaging IEC products (with versions in English and local dialects as provided by Tdh) supporting child rights, child protection and child labour key messaging (see specific objectives):
A. Product 1: Community Sensitization Posters
To be used by the CBCRCs during community sensitization events.
B. Product 2: Flip Charts / Picture Books (Household & Farm Visits)
- To be used by the CBCRCs, social workers and agronomists during farm and farming household visits for sensitization.
C. Product 3: Brochures / Leaflets
To be used be left with households after CBCRCs’, social workers’ and agronomists’ visits of farming householders.
5. Suggested Methodology
The service provider will adopt a structured, participatory, and interactive approach to ensure high-quality and context-appropriate IEC materials. The methodology will include the following phases:
Inception and Review Phase
- Hold a kick-off meeting with Tdh to clarify expectations and agree on methodology, work plan and timeline.
- Conduct a review of the applicable Ugandan and international legislation and frameworks for child rights, child protection and child labour (in general and in the agricultural/coffee sector).
- Conduct a detailed review of existing IEC materials on child rights, child protection and child labour (in general and in the agricultural/coffee sector) in Uganda and at the global-level.
- Consult Tdh’s local implementing partners in Uganda on the type of sensitization events currently conducted by CBCRCs, key messaging used for communities, and sensitization required during farm and farming household visits.
Concept Development Phase
- Draft key messages for the three IEC products (taking into account the specific objectives of this ToR).
- Develop proposed designs: creative concepts, layouts, and draft storyboards/mock-ups for each IEC product.
- Ensure alignment with Tdh branding guidelines, requirements by the coffee coalition for children rights, and key messages.
- Integrate visuals, illustrations, and simplified text tailored to target audiences (including low-literacy users).
- Ensure gender-sensitive, culturally appropriate, and child-safe representations.
- Submit concepts for validation and approval by Tdh and its partners.
- Hold a workshop with Tdh and its partners to validate the key messages and proposed designs.
Content and Design Execution Phase
- Develop full draft versions of all IEC materials (posters, flip charts/picture books, brochures/leaflets).
- Have versions of each IEC material in English and the local language/dialects as needed (translations conducted by Tdh/its partners).
- Draft a brief facilitation guide explaining how the materials should be used during sensitization activities.
Validation and Revision Phase
- Present draft materials to Tdh and its partners.
- Incorporate feedback through iterative revisions.
- Conduct quality assurance checks on content accuracy, clarity, and visual consistency.
Finalization and Production Phase
- Produce final, print-ready versions of all IEC materials and facilitation guide.
- Ensure proper formatting, resolution, and language accuracy (English and local language(s)).
6. Expected Deliverables and Timelines
The consultant/service provider will deliver the following outputs:
A. Inception Deliverable
- Agreed upon methodology, work plan, and timelines.
B. Concept Deliverables
- Key messages and proposed designs for each IEC product.
- Validation workshop with Tdh and its partners
C. Validation Deliverables
Draft versions of:
- Posters
- Flip charts / picture books
- Brochures / leaflets
- A brief facilitation guide explaining how the materials should be used during sensitization activities.
- Revised drafts incorporating feedback from Tdh and stakeholders.
D. Final Deliverables
- Final print-ready IEC materials (high-resolution PDF formats) for all products.
- Versions translated into relevant local language(s).
- Editable source files (e.g., Adobe Illustrator, InDesign, or equivalent formats).
- A brief facilitation guide explaining how the materials should be used during sensitization activities.
Timeline
- The timeline will be agreed upon with the selected service provider; however, the assignment is ideally expected to be completed within 6–8 weeks from the date of contract signature.
7. Roles and responsibilities
The Child Rights and Business Implementation Coordinator will serve as the focal point for the service provider(s), providing overall direction, leadership, and oversight throughout the assignment.
Tdh’s role will be as follows:
- Provide overall direction and leadership during this assignment.
- Provide initial documents and materials for the review phase.
- Coordinate with its partners and connect the service provider to its partners as needed.
- Provide local translations of the text of the IEC materials and facilitation guide as needed.
- Provide inputs during the meetings and workshops with the Service Provider.
- Review and validation of all the deliverables required in this TOR.
The role and responsibilities of the service provider(s)
The service provider(s) must sign the Terre des hommes Safeguarding Policy, Code of Conduct (and other relevant policies that will be presented at contract signature) and be willing to adhere to its principles and expected practices. If a breach of the policy or code of conduct takes place, the service will be terminated immediately without any financial burden on Tdh.
- To deliver the assignment as per the signed contract, Terms of Reference, and the Technical and Financial Offer and relevant annexes, including Tdh policies where applicable (e.g. those related to Data Protection and Safeguarding).
- To submit all required deliverables as per the agreed timelines.
- To ensure that the identified Tdh Focal Point is informed in case of any questions and issues (particularly, delays and blockages) that may emerge during the assignment and may require mutual discussion/planning.
- To ensure the confidentiality of the process as well as the information and documents received from Tdh.
- The service provider must:
- Be registered as a legal entity or as an independent worker in his/her country of residence.
- Provide proof of VAT registration status (unless not required according to the value of the annual turnover).
- Submit invoices based on the deliverables set forth in the service contract.
Confidentiality and Data protection
All materials, data, and information shared during the service contract shall remain the property of Tdh. The consultant shall maintain strict confidentiality and shall not use any information obtained during or after the assignment for commercial or personal purposes.
8. Service provider Profile
Tdh seeks a qualified service provider (individual, team, or firm) with demonstrated expertise in the development of IEC materials social norms change and behavior change communication (BCC).
The ideal profile should meet the following criteria:
- Proven experience in graphic design and IEC material development, including posters, brochures, flip charts, or similar communication products.
- Demonstrated experience in social norms change, behavior change communication (BCC) and the ability to design materials that are accessible, engaging, and appropriate for diverse audiences, including low-literacy communities.
- Strong understanding of child protection, child rights, or community development programming, preferably within agricultural or rural contexts.
- Experience working with NGOs, international organizations, or development partners, with familiarity with their communication standards and processes.
- Ability to translate technical content into clear, simple, and culturally relevant messages and visuals.
- Experience in multilingual content development, including adaptation into local languages.
- Strong visual storytelling and illustration skills, with attention to inclusivity, gender sensitivity, and safeguarding considerations.
- Proficiency in relevant design software, such as Adobe Illustrator, InDesign, Photoshop, or equivalent tools.
- Strong organizational and communication skills, with the ability to manage deadlines and incorporate feedback effectively.
Preference will be given to service providers with prior experience working in Uganda or similar contexts.
How to apply
Recruitment procedure
Interested applicants shall submit their application via email to [email protected]. The e-mail should have the subject-line: Child Rights and Business – IEC Materials – [Applicant’s name]. The deadline for submission is 15 June 2026.
The application package shall include:
- Technical Offer (max 2 pages)– should contain understanding of the ToR and proposed methodology, work plan and timeline.
- Financial Offer (max 1 page)– indicating the financial offer for the final deliverables. The indicated prices should be net amounts.
- Up-to-date CV(s) of the Expert(s)/Profile of the Organization (max 2 pages)
- Professional Portfolio – showcasing similar work produced in the past.
Applications – incl. all annexes – must be in English. Other languages will not be accepted. Applications must be submitted as a single application package. Documents sent separately will not be accepted. The Technical and Financial Offer must be signed on the first and last page and stamped (if an official stamp is available). Both offers shall contain the name and contacts of the lead expert (or the representative if it is a team, company or similar).
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