Terms of Reference (TOR) for Website Design
Organization: ICS-SP Website Domain: icsafrica-sp.org Content Management System (CMS): To be determined (e.g., WordPress, or another suitable CMS that meets project requirements)
Objectives:
Central Goal (The Why): To communicate a cohesive ICS-SP brand and impact story that unlocks more opportunities for the children and families we serve. The website should inspire stakeholders—partners, donors, and the community—to take actions that advance ICS-SP’s mission of strengthening families and protecting children.
Peripheral Goal (The What): Redesign and enhance the ICS-SP website, ensuring it:
· Clearly reflects the organization’s mission of strengthening families and protecting children.
· Improves user engagement and overall user experience (UX).
· Optimizes website performance for increased reach and impact.
· Ensures compliance with relevant data privacy regulations and guarantees the security of user information.
Scope of Work
The selected designer/development team will be responsible for the following:
Website Strategy and User Experience (UX) Design:
Conduct a collaborative workshop with ICS-SP to understand user personas, website goals, and content strategy.
Develop a sitemap and user flow that promotes intuitive navigation and optimized user journeys.
Design a mockup to visually represent the website’s layout and functionality.
Website Design and Development:
Implement the website using a responsive CMS that aligns with ICS-SP’s branding and offers a seamless experience across all devices (desktop, mobile, tablet).
Note: Although WordPress is a preferred option, the CMS will be open to allow for other suitable platforms based on technical requirements and ease of use for ICS-SP staff.
Key Website Pages:
Home Page: Visually appealing and impactful, featuring success stories, impactful images/videos, and a clear call to action (CTA).
Who We Are: Highlighting the organization’s mission, approach, regions of operation, team profiles, and supported causes.
Our Programs: A detailed overview of the various programs and countries of operation.
Impact: Sections for newsletters, publications, and annual reports.
News Page: Showcasing ongoing projects, accomplishments, partnerships, and updates on events, fundraising campaigns, and initiatives.
Knowledge Base: An educational hub with articles, blogs, case studies, and research reports related to ICS-SP’s focus areas.
Contact Page: Include a user-friendly contact form, email address, phone numbers, and other relevant information.
Stay Informed: Events, press releases, opportunities, videos, and photos.
Careers: Career opportunities and application forms.
FCRM Integration: Incorporate Feedback and Complaints Response Mechanism (FCRM) tools, including the toll-free line.
Donate Button: Prominently feature a donation button linked to payment gateways.
Integrate essential plugins or tools for SEO, security, performance optimization, and other functionality enhancements, depending on the chosen CMS.
Ensure website accessibility compliance with WCAG guidelines.
Content Management System (CMS) Setup and Training:
Configure the selected CMS (e.g., WordPress or another CMS) for easy content management by ICS-SP staff.
Develop a user manual and training materials to guide website content creation, editing, and updating.
Provide on-site training for ICS-SP staff on managing and updating the website.
Analytics and Reporting:
Integrate website analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and engagement metrics.
Provide reporting dashboards for ICS-SP to monitor website performance and identify areas for improvement.
Link the website to various social media platforms.
Deliverables
A fully functional, redesigned website built on the chosen CMS that meets the specified requirements.
A user-friendly CMS setup for easy content management and updates.
Comprehensive documentation outlining the website structure, CMS usage, and any custom functionalities.
User training materials and an on-site training session for ICS-SP staff to manage website content.
Post-launch technical support for a specified period.
Ongoing website maintenance and updates, as required.
Qualifications
The ideal candidate/team will have:
Proven experience in designing and developing user-centric websites for non-profit organizations (NGOs) or similar social impact causes.
A strong portfolio showcasing relevant website design and development projects.
Expertise in responsive design, UX principles, and WCAG accessibility guidelines.
In-depth knowledge of CMS platforms such as WordPress or alternatives, including theme customization and plugin integration.
Submission Guidelines Interested parties should submit to [email protected] by the 22nd of November
Submission Guidelines
Interested parties should submit to [email protected] by the 22nd of November 2024:
A detailed proposal outlining:
Approach to the project, including proposed design and user experience (UX) strategy.
Timeline for project completion with key milestones.
Budget breakdown and estimated costs.
A portfolio of relevant website design and development work for NGOs or social impact organizations.
References from minimum of 3 previous clients.
ICS-SP has zero tolerance for violence, abuse, or exploitation of children and vulnerable communities. Successful applicants will be required to adhere to ICS-SP’s safeguarding, child protection, and prevention of sexual exploitation and abuse (PSEA) code of conduct and policies.
