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Development Media International
DMI was set up in 2005 by Roy Head, who has spent his career pushing the limits of what mass media can achieve in post-conflict and low-income countries. Roy worked at the BBC and the UN before setting up the health division of the BBC World Service Trust in 1997, and leading award-winning media campaigns in 16 countries. Roy set up DMI to bring scientific rigour to mass media campaigning, by modelling and testing how many lives can be saved, and acting on this.
Objectives
We run radio, television and mobile campaigns to change behaviours and improve lives in developing countries. We generate evidence of impact using robust evaluations, and scale up the most effective campaigns to reach many millions of people. Much of our work has been focused on health (including child survival and family planning), but we also work on other issues (such as early childhood development). We focus on sub-Saharan Africa, but we also work across the developing world.
