Girl Effect is seeking a highly experienced Evidence Specialist, Qualitative Research Methodologies, to lead on all qualitative research work carried out within Girl Effect Rwanda. Qualitative research will help to monitor and evaluate brand performance and outcomes, support formative research to inform brand decision making and change objective setting, and lead on additional brand research needs such as brand creative testing as well as other forms of commercial market research.
To respond to qualitative needs of the organization, the Evidence Specialist will use a set of diverse research methodologies including Girl Effect’s girl peer research methodologies. Peer-research methodologies comprise of both TEGA and GRU. Technology Enabled Girl Ambassadors (TEGA) are a bespoke, mobile-based peer-to-peer research network of girls aged 16 and above. Each girl in the network engages with her own peer network of 6-8 peers in their own local area. Via modified mobile devices, Girl Effect can disseminate research tasks to the TEGA, who then interviews her peers and captures their responses via video, audio and photo content. The data is delivered to Girl Effect via a secure app. TEGA is complemented by the Girls Research Unit (GRU). GRU is a corps of four young women trained as junior professional researchers and qualified by Market Research Society with a certificate in qualitative research. They are trained in research design, field recruitment and ethics, face-to-face interviewing and facilitation, and analysis skills. In addition, the Evidence Specialist is also expected to apply all other qualitative methodologies beyond TEGA and GRU if and where necessary to address specific research needs such as creative testing.
The Evidence Specialist will work closely with the Senior Manager of the Evidence team as well as collaboratively with cross functional teams (Brand, Girl Networks and Gender) to design and deliver research that is fit-for-purpose, timely and high quality. The Evidence Specialist will line manage an Associate Manager, who will oversee field management, and will liaise with the London Evidence Team to ensure that all research conducted by and for the organization meets the highest quality and ethical standards. The way of working is fast paced and agile and the ideal candidate will thrive on this. They will also require a natural aptitude for technology and innovation.
Key Responsibilities
Research Design & Development
Liaison with Girl Effect colleagues (Evidence, Brand, Gender) to translate research requests/briefs from our internal stakeholders into effective qualitative research designs and implementations that ensure strong delivery against qualitative brand research needs.
Design of sampling strategies and other technical methodological aspects of peer research methodologies as well as other market research/ creative testing.
Development of field tools – including consent information, recruitment questionnaires, interview guides, and creative-testing designs.
Recruitment of additional qualitative research capacities to complement the in-house research resources of TEGA/ GRU where necessary.
Support of other Evidence Team members in developing qualitative research frameworks.
Field Management
Oversight of the qualitative research calendar to ensure peer researchers are employed for the right studies within realistic and achievable timeframes and all organizational qualitative research needs will be addressed on time and at the right level of quality.
Training of the TEGA/GRU and other members of the Evidence Team in qualitative research methods.
Quality assurance of external qualitative resources that have been employed to complement in-house peer research methodologies.
Ensuring girl safeguarding and field ethics are upheld.
Raising all risk reporting from the field to the required GE focal point.
Data, Analysis & Reporting
Data management including quality assurance of in house data storage and review
Conducting all analysis and reporting (with potential for mentoring of the Associate Manager in this as appropriate over time)
Lead on insights generation from findings to ensure that GE stakeholders’ research objectives are addressed
Research Uptake & Evolution
Actively contribute to the Evidence team’s learning agenda by driving research uptake across the country office and feeding back into Evidence team to optimize future research studies.
Lead on collating lessons learned on implementation of qualitative research to address the various research needs in country and its potential methodological evolution moving forward.
Representing Girl Effect at external events where research is presented, as required by Evidence Senior Manager.
Skills and Experience
Degree in psychology, sociology, anthropology or other social science
Demonstrable research experience, ideally gained within a social or market research agency and/ or creative testing
Demonstrated ability to manage the full qualitative research cycle, from sampling and tool development through fieldwork, data analysis and reporting
Good understanding of how media, brands and technology work in a development context and of the power of brand in social communication
Demonstrated skills in producing high quality, innovative and engaging research presentations and briefings for diverse audiences
Experience in delivering training in field research processes
Experience of conducting research with children, youth in particular girls and gender
Experience of fast-paced and agile working environments, with a natural aptitude for technology and innovation
Creative and inquisitive mindset
More Information
- Job City Rwanda
