Girl Effect uses the power of brand thinking to promote positive social norm and behaviour change amongst girls and their communities in Rwanda. Ni Nyampinga is Rwanda’s first teen brand, developed by and for girls, redefining what it means to be an adolescent girl in their community. In just three years it has been established as a much loved and trusted brand, rooted in Rwandan culture. Ni Nyampinga is an idea, an identity. It’s something that both belongs to, and is created by, Rwandan teenage girls. Translated as “a girl who is beautiful inside and out and makes good decisions”, the term ‘ni nyampinga’ is a potent one in Rwandan culture.
Since its launch as a quarterly magazine and weekly radio shows by Rwandan girl journalists, there is a rich tale to tell about Ni Nyampinga, with some exciting early signs of impact.
Context of the role
Girl Effect is seeking a highly experienced mixed methods research manager, to lead on brand monitoring and formative research, using innovative and sophisticated approaches to quantitative data collection and analysis. Brand monitoring and formative research plays an important role in Ni Nyampinga’s content creation, measuring its progress against targets, as well as informing brand strategy and media content development.
The Brand Monitoring Manager, will work closely with the Senior Manager, Evidence team in Girl Effect Rwanda as well as collaboratively with colleagues across Brand, Girl Networks and Girl Specialist teams, to design and deliver complex and sophisticated approaches to brand monitoring and formative research that are fit-for-purpose, timely and of high quality. Here, the Manager will work closely with the technical leads within Girl Effect’s global Evidence team, based in London, to ensure global standards and approaches have been adequately implemented in Rwanda. The Manager will line manage a Specialist, Evidence, who will oversee field management.
The way of working is fast paced and agile and the ideal candidate will thrive on this. Experience and/or interest in brands, media and communications is desirable. The role will require regular travel within Rwanda and occasional international travel.
We are going through a period of exciting growth and change – we are hugely ambitious for our future and we are looking for colleagues who share in our ambition.
Key Responsibilities
This role will be focused on all aspects of brand monitoring and evaluation as well as brand formative research.
Research Design Management & Development
Liaise with Girl Effect teams (Evidence, Brand, Girl Specialists) to identify and translate research requests/briefs into (updated) brand-monitoring and formative-research designs.
Lead on technical implementation of Girl Effect Rwanda’s brand monitoring and formative research frameworks, working as Girl Effect Rwanda’s quantitative lead to ensure sampling strategies, quantitative measurement approaches, analyses frameworks are to standard.
Development of field tools – including consent request forms, recruitment questionnaires, surveys.
Development of Terms of Reference for external research commissioning and leading on external agency procurement for brand monitoring and formative research.
Lead on in-house analysis of quantitative and qualitative data sets.
Data, Analysis & Reporting
Data management including quality assurance of the data submitted by agencies
Conducting analysis and reporting as required
Lead on insights generation from findings to ensure that Girl Effect stakeholders’ research objectives are addressed
Research Uptake & Evolution
Lead on internal dissemination and uptake of insights through workshops, data dashboards, and other learning activities
Production of knowledge products for internal and external audiences
Lead on collating lessons learned on brand monitoring and formative research in country and its potential methodological evolution for this context and the global brand-monitoring network
Representing Girl Effect at external events where research is presented, as required by Evidence Senior Manager
Management
Line management responsibility, oversight and quality assurance of all of the work being led by the Evidence Specialist
Oversight of brand-monitoring budget
Skills and Experience
Bachelors degree in psychology, sociology, anthropology or other social science
Demonstrated ability to lead high quality qualitative research design, training, fieldwork, data analysis and reporting, including tech-based, girl-centered and participatory approaches preferred
Experience in brand and marketing research strongly preferred
Previous management experience within a similar field is preferred
Demonstrated skills in producing high quality, innovative and engaging research presentations and briefings for diverse audiences
Experience of conducting research with children and youth, in particular girls
Experience of fast-paced and agile working environments, with a natural aptitude for technology and innovation
Strong communication and organisational skills
More Information
- Job City Girl Effect
