General
Description of assignment title: Communications and Partnerships Associate
Assignment country: Morocco
Expected start date: 11/15/2024
Sustainable Development Goal: 17. Partnerships for the goals
Volunteer category: National UN Youth Volunteer
Host entity: UNICEF
Type: Onsite
Duration: 12 months
Number of assignments: 1
Duty stations: Rabat
Details
Mission and objectives
UNICEF was established in 1946 to supply emergency relief to millions of children suffering in the aftermath of World War II. The organization still functions to ease the suffering of millions of children in emergency situations across the world. UNICEF also focuses on the protection and promotion of child rights, working for the survival, protection, education and healthy development of every child.
Recently UNICEF ran a discovery process to define a new Digital Revenue Strategy to accelerate digital growth as well as prepare its Middle-Income Country Offices for future Private Sector Fundraising (PSFR) activities. Within this context UNICEF Middle East and North Africa (MENA) Regional Office is looking to initiate Individual Giving (IG) and Private Sector engagements through digital channels and partnerships to support in the long-term a balanced financing of UNICEF programmes for children. This approach requires good knowledge of the country context where UNICEF operates and the fundamentals of fundraising.
Context
The assigned UN Volunteer will support UNICEF’s project to grow on a digital and partnership transformation journey to help increase revenues and make an impact on children’s lives around the world. He/she will be supporting the Communications and Partnerships and Resource Mobilization Teams in the UNICEF Morocco Country Office, based in Rabat, Morocco. He/she will be working with highly committed and performance-driven teams responsible for overseeing the development of digital communications and innovative strategies to enable Individual Giving (IG) fundraising, and to engage and cultivate relationships with individual donors and the private sector in emerging markets across MENA, focusing on Morocco. This effort will contribute to the diversification of sustainable and quality income streams for UNICEF. The role will focus on supporting brand development and partnerships, preparing the Morocco Country Office for future domestic IG digital fundraising efforts. The UN Volunteer will report to the Partnerships Specialist and work closely with the Communications and Advocacy team and will receive guidance and support from senior colleagues in the digital team in PFP and the MENA Regional Office.
UNICEF is at an exciting time as it expands its digital footprint, and great professionals to support this challenge are needed.
Task description
Within the delegated authority and under the supervision of the Morocco Country Office or his/her designated mandated representative(s), the Brand and Fundraising Readiness, Officer will:
- Assist in the development and management of a tracker that monitors progress in brand building and fundraising readiness, updating the status of tasks, resourcing, responsibilities, and milestones.
- Support the setup of analytics and monitoring tools to assess brand engagement and readiness, as well as optimizing digital assets like landing pages for future fundraising efforts.
- Contribute to the development and implementation of a content strategy and plan for owned platforms (website, social media) and earned and shared media (press releases, media, corporate partnerships) aimed at raising the brand profile with relevant audiences and increasing the volume and quality of traffic.
- Collaborate with colleagues on flagship private sector-focused initiatives such as the potential adaptation of GenU to the Moroccan context, with a focus on private sector contribution and engagement in the network of second chance schools.
- Collaborate with colleagues on partnerships and planned activations with private sector companies, media and/or influencers (individuals, media, and companies) to expand UNICEF’s voice and amplify brand presence and engagement.
- Contribute to the development of partnerships and required content pieces such as videos, social media posts, and blog posts to deliver on the content strategy and support brand building and fundraising readiness efforts.
- Monitor, evaluate and share results on an ongoing basis
- Identify and share best practices on brand marketing and fundraising from social platforms and key markets to enhance brand building and fundraising readiness.
- Any other related tasks may be required or assigned by the supervisor.
Eligibility criteria
Age: 18 – 80
Nationality
Candidate must be a national or legal resident of the country of assignment.
Requirements
Required experience
2 years of experience in Project management experience including experience in technical expertise in digital marketing, individual giving or other fundraising role, advertising agency or direct work in one or more main digital channels is required.
- International fundraising experience is an asset.
- Experience in digital media campaigns, of which specifically for paid social campaigns for direct response, either on advertiser or agency side.
- Direct experience in social networks, sales and advertising.
- Experience in fundraising and/or sales or B2C service subscriptions with demonstrable record in getting strong results in acquisition, digital conversion or retention.
- Expertise and knowledge in specific areas relevant to private sector partnerships, digital fundraising and/or marketing: corporate partnerships, paid media, social media, digital customer journeys, marketing technology for paid social and display advertising and optimizing digital revenue strategies, is an asset.
- Understanding and experience of Google Analytics products, Meta products and Salesforce products is an advantage.
- Knowledge of the UN system is an advantage. ecySCXo BTn6yA
- Expertise in project management software tools (Microsoft), methodologies (Agile, Kanban), and best practices is required.
- Proven ability to solve problems creatively.
- Excellent analytical skills
- Strong interpersonal skills and extremely resourceful.
- Knowledge of the UN system is an advantage.
Area(s) of expertise
Communication, Development programmes
Driving license
Languages
Arabic, Level: Fluent, Required
French, Level: Fluent, Required
English, Level: Fluent, Required
Required education level
Bachelor degree or equivalent in marketing, business, communications, fundraising, journalism, public relations, or a related field is required.
Competencies and values
- Professionalism: demonstrated understanding of operations relevant to UNICEF; technical capabilities or knowledge relevant or transferrable to UNICEF, procedures and rules; discretion, political sensitivity, diplomacy and tact to deal with clients; ability to apply good judgement; ability to liaise and coordinate with a range of different actors, especially in senior positions; where appropriate, high degree of autonomy, personal initiative and ability to take ownership; resourcefulness and willingness to accept wide responsibilities and ability to work independently under established procedures; ability to manage information objectively, accurately and confidentially; responsive and client-oriented;
- Integrity: demonstrate the values and ethical standards of the UN and UNICEF daily activities and behaviours while acting without consideration of personal gains; resist undue political pressure in decision-making; stand by decisions that are in the organization’s interest even if they are unpopular; take prompt action in cases of unprofessional or unethical behaviour; does not abuse power or authority;
- Teamwork and respect for diversity: ability to operate effectively across organizational boundaries; excellent interpersonal skills; ability to establish and maintain effective partnerships and harmonious working relations in a multi-cultural, multi-ethnic, mixed-gender environment with sensitivity and respect for diversity; sensitivity and adaptability to culture, gender, religion, nationality and age; commitment to implementing the goal of gender equality by ensuring the equal participation and full involvement of women and men in all aspects of UN operations; ability to achieve common goals and provide guidance or training to colleagues;
- Commitment to continuous learning: initiative and willingness to learn new skills and stay abreast of new developments in area of expertise; ability to adapt to changes in work environment.
- Planning and organizing: effective organizational and problem-solving skills and ability to manage a large volume of work in an efficient and timely manner; ability to establish priorities and to plan, coordinate and monitor (own) work; ability to work under pressure, with conflicting deadlines, and to handle multiple concurrent projects/activities;
- Communication: proven interpersonal skills; good spoken and written communication skills, including ability to prepare clear and concise reports; ability to conduct presentations, articulate options and positions concisely; ability to make and defend recommendations; ability to communicate and empathize with staff (including national staff), military personnel, volunteers, counterparts and local interlocutors coming from very diverse backgrounds; capacity to transfer information and knowledge to a wide range of different target groups;
- Flexibility: adaptability and ability to live and work in potentially hazardous and remote conditions, involving physical hardship and little comfort; to operate independently in austere environments for protracted periods; willingness to travel within the area of operations and to transfer to other duty stations within the area of operations as necessary;
- Genuine commitment towards the principles of voluntary engagement, which includes solidarity, compassion, reciprocity and self-reliance; and commitment towards UNICEF, MENARO’s mission and vision, as well as to the UN Core Values.
Other information
Living conditions and remarks
As this is a national UN Volunteer assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials. National UN Volunteers are entitled to:
- Monthly Volunteer Living Allowance (VLA) equivalent to 1,037.00 USD .
- Entry lumpsum, Exit lumpsum; and Travel Allowance if applicable.
- Annual and learning leaves;
- Medical and life insurance; and
- Free access to different learning platforms.
Inclusivity statement
United Nations Volunteers is an equal opportunity programme that welcomes applications from qualified professionals. We are committed to achieving diversity in terms of gender, care protected characteristics. As part of their adherence to the values of UNV, all UN Volunteers commit themselves to combat any form of discrimination, and to promoting respect for human rights and individual dignity, without distinction of a person’s race, sex, gender identity, religion, nationality, ethnic origin, sexual orientation, disability, pregnancy, age, language, social origin or other status.
Reasonable accommodation
UNICEF offers reasonable accommodation for UN Volunteers with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the recruitment process and afterwards in your assignment.
Note on Covid-19 vaccination requirements
In addition to duty station-specific vaccine requirements, appointments are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the appointment. It does not apply to UN Volunteers who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their contracts.
Scam warning
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More Information
- Job City Rabat
