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Background and Justification
ÂThe UNICEF Rwanda Nutrition Programme is focusing on addressing malnutrition in children, pregnant and lactating women and adolescent girls, in a holistic manner, with special attention paid to reaching the most vulnerable. Specifically, the focus is on reducing stunting, improving the management of acute malnutrition, and decreasing micronutrient deficiencies by working closely with the Government and other partners. One of UNICEF’skey overarching strategies focuses on capacity development of service providers and related stakeholders, increasing the adoption of key nutrition practices and behaviors, changing social norms, and increasing the demand for and the uptake of services related to improving nutrition.
The full implementation of the 2019 work-plan requires support for updating and expanding the National Maternal, Infant and Young Child Nutrition (MIYCN) Counselling Package for both community health workers and facility-based service providers through a consultative process with the RBC/MOH, NECDP and other stakeholders. UNICEF Rwanda Country Office, therefore, is seeking to contract a suitably qualified individual graphic designer with experience in both the development of high quality illustrations and layout of updated elements of the National MIYCN Counselling Package, including counselling cards, training manuals and supervision guidelines. The projected Level of Effort (LOE) is not to exceed 30 days, over a period of two month.
Purpose
Accelerating interventions aimed at improving Maternal, Infant and Young Child Nutrition (MIYCN) at both the community and facility- levels is a key priority in UNICEF’s effort to improve key nutrition practices and behaviors in Rwanda. To do so, caregivers need practical support, one-on-one counselling, and correct information. Community-based MIYCN counselling cards, training manuals and supervision guidelines play a significant role in building the capacity for participatory, social and behaviour change communication for personnel who are involved in the promotion of key nutrition practices and behaviors in support of programme sustainability.
The proposed updating and expansion of the MIYCN Counselling Package will help to increase the impact of the Package, which was originally launched in 2012, by repositioning the package, stimulating renewed interest and curiosity, capturing the attention of key stakeholders, service providers, and community health workers. The updated package will help to better communicate difficult nutrition concepts to the target audiences. The updated package will also help to ensure both the comprehension and credibility of the information or messages being conveyed, by modelling key behaviors through high quality visual images, and motivating individuals, families and communities to try new or improved behaviors and, to ultimately adopt the behavior or behaviors being promoted.
Objectives and tasks
Under supervision of the Chief of Nutrition, the Graphic Designer/illustrator will adapt and expand a number of existing graphic elements of the National MIYCN Counselling Package, including the production of new high-quality images and layouts for low literacy settings.
The specific responsibilities of the graphic designer/illustrator are to:
- Review existing/sample materials to inform design and format decisions for graphics and materials.
- Develop draft illustrations (line drawings or flat color) matching the existing quality of illustrations found in National MIYCN Counselling Package, as per the Nutrition Technical Working Groups (TWG) recommendations, for review by UNICEF and the TWG
- Incorporate feedback from UNICEF and the TWG, and finalize draft illustrations (adding color and volume).
- Layout the new illustrations as proposed by UNICEF and the TWG, using the existing National MIYCN Counselling Package graphic template to ensure consistency in the overall design (fonts, colors and balance of illustrations with white space).
- Participate in the pre-testing of the updated and expanded materials with the end users of these materials (facility health workers, community health workers, mothers and other caregivers, to confirm that they are effective, appropriate, understandable, attractive, and culturally relevant. Participate in the analysis of the pre-test results to better understand any changes that are recommended.
- Incorporate the feedback attained from pre-test process for illustrations, layout, key messages and other text (Use color, volume, and patterns to finalize high-quality nutrition SBCC graphic illustrations for the Counselling Cards.)
- Incorporate any additional illustrations, and layout of cards in the updated training and supervision materials, under the direction of UNICEF and the TWG.
- Provide high-resolution print ready files for production, and the source files (Photo-shop illustrations and layouts for the program archives), on an external hard drive once all the necessary comments and changes have been incorporated and signed-off by UNICEF.
- Edit, layout and condense the text of messages in one page per card with related images.
Work relationships:
The consultancy involves working closely with National ECD program, the Rwanda Biomedical Centre, Nutrition Technical Working Group Âand the UNICEF Nutrition technical team
More Information
- Job City Kigali
