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Family Empowerment Media

Family Empowerment Media (FEM) is an evidence-driven non-profit that enables informed contraceptive decisions through clear, compelling, and accurate radio-based communication. 

Enabling couples to access modern contraceptives is one of the most cost-effective ways to prevent maternal deaths. It also provides a host of other benefits. Numerous studies have demonstrated that radio-based social and behavioural change campaigns can empower women and men to use effective contraceptive methods to avoid unintended pregnancies. 

In 2021, FEM launched our pilot: a 3-month family planning radio campaign. Our ads and shows played up to 860 times in Kano state in northern Nigeria, reaching ~5.6 million. An independent survey showed that in 11 months, contraceptive use increased by ~75% among all women in the state. Since then,

  • We launched a 9-month campaign, partnered with 2 new organisations, and reached 20 million new listeners with short campaign across 8 Nigerian states.

  • Our efforts have been recognised by experts in philanthropy and entrepreneurship. We have received grants from Charity Entrepreneurship, D-Prize, the Stars in Global Health grant from Grand Challenges Canada, and the Mulago foundation, among others. 

  • We are recommended by Giving What We Can and Founders Pledge, who estimates FEM’s cost-effectiveness to be 22 times more impactful than direct cash transfers. 

We aim to reach 50 million people by 2030, with cost-effective campaigns across a range of high-impact areas, saving and improving lives at scale. That’s where you come in! 


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