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Family Empowerment Media
Family Empowerment Media (FEM) is an evidence-driven non-profit that enables informed contraceptive decisions through clear, compelling, and accurate radio-based communication.
Enabling couples to access modern contraceptives is one of the most cost-effective ways to prevent maternal deaths. It also provides a host of other benefits. Numerous studies have demonstrated that radio-based social and behavioural change campaigns can empower women and men to use effective contraceptive methods to avoid unintended pregnancies.
In 2021, FEM launched our pilot: a 3-month family planning radio campaign. Our ads and shows played up to 860 times in Kano state in northern Nigeria, reaching ~5.6 million. An independent survey showed that in 11 months, contraceptive use increased by ~75% among all women in the state. Since then,
We launched a 9-month campaign, partnered with 2 new organisations, and reached 20 million new listeners with short campaign across 8 Nigerian states.
Our efforts have been recognised by experts in philanthropy and entrepreneurship. We have received grants from Charity Entrepreneurship, D-Prize, the Stars in Global Health grant from Grand Challenges Canada, and the Mulago foundation, among others.
We are recommended by Giving What We Can and Founders Pledge, who estimates FEM’s cost-effectiveness to be 22 times more impactful than direct cash transfers.
We aim to reach 50 million people by 2030, with cost-effective campaigns across a range of high-impact areas, saving and improving lives at scale. That’s where you come in!
