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Rainforest Alliance

The Rainforest Alliance is a non-governmental organization (NGO) working to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Based in New York City with offices throughout North and South America, Asia, Africa and Europe, it operates in more than 70 countries. It was founded in 1987 by Daniel Katz, who serves on its board of directors, and is led by President Nigel Sizer.The Rainforest Alliance aims to harness market forces to arrest the major drivers of deforestation and environmental destruction: timber extraction, agricultural expansion, cattle ranching and tourism. The organization trains farmers, foresters and tourism operators in sustainable practices that conserve land and waterways, improve livelihoods, and protect workers and communities. It also helps them access the financing necessary to implement sustainability changes. Farms and forestry enterprises are audited against rigorous[citation needed] standards maintained by the Sustainable Agriculture Network and the Forest Stewardship Council — international NGOs the Rainforest Alliance helped to found. Those farms and forestry enterprises that pass both annual and surprise audits are certified by the organization and earn the right to use the Rainforest Alliance Certified seal. Tourism businesses that adopt established best management practices can use the Rainforest Alliance Certified mark as well. The seal helps consumers support responsible farmers, foresters and tourism businesses by identifying products sourcing ingredients from these farms and services that have implemented best practices..

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Companies, cooperatives and landowners that participate in our programs meet rigorous standards that conserve biodiversity and provide sustainable livelihoods. Our Approach: At the Rainforest Alliance, we believe that the key to ensuring long and healthy lives for people, for wildlife and for the planet is by establishing sustainable ways of working the land. In more than 60 countries around the world, we are collaborating with farmers, workers, business leaders, NGO's, governments, scientists and local communities to develop and implement standards that are socially and environmentally responsible, as well as economically viable. By creatively and systematically helping to overhaul the way that crops and timber are produced and the way tourism is managed, the Rainforest Alliance, its partners and the consumers they serve are ensuring that the resources we depend on today will be here far into the future. How We Do It: By connecting conservation to your life! The Rainforest Alliance Certified seal of approval makes it easy for consumers to know they are buying a product that has been grown or made sustainably. The companies who sell these products also make sure their customers know they are good neighbors in their communities, and that they take care of their workers and protect the environment. Through collaborative partnerships with businesses, not-for-profit groups that work regionally, and international development organizations.

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