The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of humanity's footprint on the environment. It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States.
It is the world's largest conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects. WWF is a foundation, with 55% of funding from individuals and bequests, 19% from government sources (such as the World Bank, DFID, USAID) and 8% from corporations in 2014.
For 50 years, WWF has been protecting the future of nature.
The world’s leading conservation organization, WWF works in 100 countries and is supported by more than one million members in the United States and close to five million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.
These things are not just “nice to have”. . . they are “need to haves.” They are the things that make it possible for us to live. And so, to ensure our very survival, they must be kept safe.
It’s a big job. And no one person or organization can do it alone.
But together we can.
WWF-US is part of the WWF global network which has worked for more than 50 years to protect the future of nature. In 2016, WWF embraced a bold new strategy and transformation designed to make the organization stronger and even more effective in tackling the challenges ahead. In this video, Marco Lambertini, Director General, WWF International, talks about WWF’s new way of working and commitment to conservation results.