Marketing and Visual Communication Specialist – Scope of Work
Posting Date: 9th April 2024
Application Deadline: 22nd April 2024 with applications reviewed on a rolling basis
Position Type: Consultant preferred, open to firms responding
Duty Station: Remote
Performance Period: 6 weeks
Background:
inSupply is an independent East African health advisory firm that designs people-centered, scalable, sustainable supply chain solutions. We focus on optimizing data visibility and use, workforce development, and continuous performance improvement. We operate as a social enterprise, aiming for business sustainability while achieving our social mission. inSupply’s mission is to transform lives by co-creating innovative and sustainable solutions in health. We aim to transition short-term supply chain fixes into sustainable solutions that transcend specific projects or funding streams. Our vision is for African communities to set health priorities and collaboratively design solutions for health challenges, shaping their healthy futures.
Through the BMGF-funded Workforce Development project, inSupply Health aims to improve the effectiveness, sustainability, and resilience of public health supply chains for essential medicines and supplies in East Africa through professionalization, shaping of workforce culture for more robust supply and demand planning, and supply chain visibility. The project focuses on improving the technical skills of health workers ensuring inclusivity at sub-national levels and their motivation to apply new knowledge and skills, strengthening operational processes to enhance data visibility and use, facilitating better decision-making, and fostering an enabling ecosystem for supply chain professionalization, emphasizing the role of professional bodies and government institutions.
Deliverables:
inSupply Health is looking for a consultant to work closely with the team in developing key messages, visual materials, and a plan aimed at promoting awareness, uptake, and completion of virtual learning resources that target building skills for four primary categories of Health Workers in Health Supply Chain management. The consultant should build on existing Human-Centered Design (HCD) research and use HCD principles in designing the messages and marketing. These materials will be utilized for social media marketing across various channels to promote the uptake of learning materials, micro modules, and other resources. The deliverables will include:
- Key messages tailored to each of the 4 cadres of health workers (nurses, pharmacists, pharmaceutical technologists, and laboratory technicians),
- Graphics and templates, for use on social media channels.
- A 12-month content delivery calendar.
Specifically, the consultant should:
- Review existing HCD research to identify key messages in three broad categories, including:
- Building knowledge and skills,
- Enhancing performance and practice, and
- Advancing career progression
- Using existing HCD research, segment key messages for each target audience, incorporating testimonials where appropriate. Target audiences include nurses, pharmacists, pharmaceutical technologists, and laboratory technicians.
- Tailor the promotional materials and delivery plan to the needs of the four different cadres of healthcare workers.
- Ensure the messaging and materials incorporate the value of health workers, promoting equal and inclusive access, participation, and well-being of the most vulnerable, completing the full package of micromodules
- Design gender sensitive visually appealing templates and materials consistent with inSupply branding, which includes graphics relevant and appealing to health workers that can be used to deliver key messages via social media and other online forums.
- Develop a content delivery calendar for 12 months that schedules all key messages for all target audiences, ready for implementation by the project team.
Desired Qualifications and Experience:
- Experience in creating visually appealing campaign materials and delivering marketing messages, assets, and plans.
- Experience working with gender-inclusive marketing in the public sector in East and Southern Africa targeting health workers is highly desired.
- Background and experience in using human-centered design to craft messages and materials.
- Context-specific experience and expertise working in East and Southern Africa.
Application Process:
Interested candidates should submit their applications to [email protected] with Marketing and Visual Communication Specialist as the subject, on or before 22/April/2024. Firms are welcome to apply keeping in mind that it is a competitive process. Your application should include:
- Your current CV and portfolio with 3 samples of previous, relevant work.
- A 2-3 page description of how you will approach this work, referencing experience and including a timeline for deliverables.
- Your financial proposal for the work.
inSupply shall review the applications on a rolling basis. Only shortlisted candidates will be contacted. inSupply is an equal-opportunity employer. We value diversity and we are committed to creating an inclusive environment based on mutual respect for all employees. We do not discriminate based on age, sex, disability status, religion, ethnic origin, color, race, marital status, or other protected characteristics.
inSupply Health is a child-safe organization, and the safety and well-being of children are a priority for our organization. We have robust recruitment procedures to ensure that all staff are suited to work with the children served by our programs.
inSupply does not charge a fee at any stage of its recruitment process and only shortlisted candidates shall be contacted using a company’s email address
